Directi's BigRock aims to be one stop web solution provider

by Sharon Lobo    Jan 14, 2011

BigRockIn the past five years the number of Internet users in the country has grown from 27million to 81 million, while during the same period the total number of domain names registered has shot up from 1.14 million to 2.15 million. This trend clearly shows that as more and more Indians go online a majority Indian SMBs would want to tap these potential customers.

As a result, to offer such SMBs a one stop shop for all kinds of web imperatives, BigRock.com, part of the $300+ million Directi group, has will offer customers with a complete suite of innovative web-presence solutions. These include domain name registration, business-class email services, website hosting & design services, e-commerce solutions and digital certificates at affordable price points powered by a strong technology platform.

Outlining the company’s India strategy, Bhavin Turakhia, Founder & CEO, BigRock.com, explained that, in India, for every 100 Internet users there are 2 websites, while worldwide this number stands at 12 and in the US it is 32. Additionally, the website registration, designing and hosting market is much disorganized in the country, with no single provider offering end-to-end web presence solutions, until now.

The company has competitively priced its offering, which start from as low as Rs 99 per month for a Do-It-Yourself solution, while a Build-It-For-Me solution starts at Rs. 249 per month. Since their soft launch a few months ago, the company has managed to garner 25,000 clients, half of which are from top 6 cities, while the remaining from the 100+ tier 1 and tier 2 towns in the country.

Speaking to CXOtoday, Tarun Davda, Business Head, BigRock.com, explained that currently, apart from SMBs, there are a large number of professionals such as doctors, lawyers etc who want reach out to more customers, however regulations refrain them from push marketing. As a result, having an own website will provide them with an ideal platform to promote their services. He further added that, the company aims to target the 15 Million strong SMB market in India and plans to garner 20% market share over the next three years.

BigRock currently has a workforce of 75 people spread across its three offices in Mumbai, Bangalore and Delhi, and a sales & support team available 24/7. The company will aim to reach out to its target audience via an integrated marketing campaign for which it has allotted Rs. 10 crores. BigRock has also launched an innovative SMS service where anyone can check the availability of their desired domain name e.g. by sending it via SMS to 5607080.