Don’t look for ‘big’ ideas, says Twitter founder

by CXOtoday News Desk    Oct 01, 2013

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“The internet is a giant machine designed to give people what they want. It’s not a utopia. It’s not magical. It’s simply an engine of convenience. Those who can tune that engine well — who solve basic human problems with greater speed and simplicity than those who came before — will profit immensely. Those who lose sight of basic human needs — who want to give people the next great idea — will have problems,” said Evan Williams, founder of internet companies Blogger and Twitter.

Speaking at the recent XOXO conference in Portland, Oregon, Williams shared his experience of setting up and running a successful internet business. A report published on Wired.com says, Williams is not the best public speaker, but his message was clear: At a time when so many internet entrepreneurs are running around Silicon Valley trying to do something no one else has ever done, Williams believes that the real trick is to find something that’s tried and true — and to do it better. It’s a speech that should serve as a signpost, a bit of much-needed direction for the Valley’s younger generation.

“We often think the internet enables you to do new things,” Williams said. “But people just want to do the same things they’ve always done.”

Williams who was a college dropout started his career selling videos to help people learn about the internet. “The internet makes human desires more easily attainable. In other words, it offers convenience,” said Williams. Google, Facebook, Amazon, and Apple were all excellent at delivering this sort of convenience, he said. They often got there by removing steps from what had once been a more complex series of actions.

“What the internet is doing now is connecting everyone and everything, every event and every thought, in multiple ways…. and it keeps multiplying relentlessly,” Williams was quoted as saying. These connections are all spreading in a particular direction, based on a simple formula that will drive internet businesses i.e. Convenience.