DSLRs Days Are Over As Smartphones Take Center-stage

by CXOtoday News Desk    Jan 29, 2016


Smartphones have very much become a part of our lives. These tools offer us access to our email, connect us with the Internet and even let us play games in our pastimes. Therefore it is not surprising that users would want to use smartphones when capturing a special moment. India, with a massive smartphone population is slowly becoming the preferred weapon for travel photography, indicating that DSLRs days are coming to an end.

This is according to the findings of a study by HolidayIQ, which states that today’s smartphones are equipped with some of the best camera features on the market, in terms of megapixels, panorama views and sharing capabilities. Add to that the hundreds, possibly thousands, of camera apps available, and the possibilities are endless.

HolidayIQ’s review submitted, 56% are submitted via a smartphone and 44% via desktop. Relatively everyone with a smartphone can produce a shot what, only a few years ago, would have been considered a professional quality photograph. This sheer increase in the number of smartphones, camera quality and photo editing apps has made the smartphone an integral element for photo lovers.

HolidayIQ, India’s largest travel community, recently concluded survey amongst its 12 million-strong traveller community has ended this battle between smartphones and point-and-shoots, with a large number of travellers who argue that photo quality of a smartphone camera could come close to matching that of a DSLR.

More than 67% of HolidayIQ travellers said they prefer smartphones for capturing travel photos, 16% travellers used both smartphones and DSLRs, 11% are DSLR purists while 3% used a digital point-and-shoot camera.

Of the key reasons Indian travellers prefer smartphones for travel photography, because 8 out of 10 users in the survey believes that can share photos instantly and also capture moments in no time. Users also opine that smartphones are easy to use, maintenance costs are less and fits in the pocket, so that travellers can take it anytime and anywhere.

From a community of 12 million travellers, most of the Indian travellers admit to uploading photos from their smartphones immediately onto their social media, online communities, WhatsApp groups and personal portfolios to share their content with friends and family. With 81 percent of youth taking photos and sharing them instantly and 74 percent youth who admit to never missing a great live moment while trying to take the perfect photo. 21 percent of travellers state the smartphone is a better preference being the most convenient option. 32 percent swear by the smartphone as its maintenance free while a 38 percent feel it’s most handy and can be used at any time to treasure the best of memories.

This is part of a broader trend, whereby travellers are increasingly looking to do more with their smartphones than just make calls, with photo taking a top of the agenda when it comes to travellers choosing their ideal phone, says the report.

The study also re are many pictures being taken today, more than the percentage taken before. The conundrum to this is the influx of smartphones with built-in cameras; smartphone users are ditching their standalone cameras and shooting pics with their phone cameras, instead. A noteworthy aspect here is that 65% share of travellers prefers android smartphones in comparison to Apple handsets for smartphone travel photography.  Among Android users, Kitkat tops the charts and is used by 43.65% Android users.  Top smartphone brands used for Travel Photography.

While the smartphone can almost certainly take good photographs, it might need a little help to be the best camera it can be. 21 percent teenage travellers carry a selfie stick and 9 percent travellers use tripods/ stands. The other 7% use sturdy waterproof cases and mounts in order to facilitate that picture perfect setting. The top brands for photography buffs using smartphones generally use Samsung Micromax, HTC, Sony, Lenovo, and one plus etc for the best photography, the survey states.

Hari Nair, Founder and CEO, HolidayIQ says, “With travel becoming more social, sharing experiences via mobile devices is gaining popularity. On the HolidayIQ app we have witnessed over 56% travellers submit photo reviews via a smartphone and 44% via desktop, sharing them instantly through ‘’Social Travel” the travel feed feature on HolidayIQ that is developed to enhance travel experiences; giving every traveller the ability to share, follow, review and like various other feed; that in turn inspire fellow travellers to travel. 74 percent admit to never missing a great live moment, hence the need to capture it in a photograph.

With these numbers, we see that travellers are now curating their own experiences using social media and travel apps, this proves that photography has now become another reason to travel and the photographs taken from photo apps - the best souvenir from any travel undertaken,” he says.