E-Maverick To Nurture India's E-commerce Ecosystem

by CXOtoday News Desk    Mar 31, 2015


Dell, in association with CIO Association of India (CAI), has launched an initiative to nurture the e-commerce ecosystem in India. The platform, called e-Maverick is the first-of-its-kind providing an opportunity for e-commerce companies to meet and discuss business and technology related challenges and opportunity, said the company, adding that it would further provide access to angel investors to reach companies.

E-commerce in India has been growing rapidly with the establishment of hundreds of new e-commerce companies. An ASSOCHAM-PwC report states that India’s e-commerce industry is likely to grow at CAGR of 35 percent and cross the $100-billion mark in value over the next 5 years. With the growing competitiveness in the sector, it has become imperative for e-commerce companies to give due consideration to the implementation of robust IT infrastructure in their respective organisations.

According to Dell, with the growth of online devices and user confidence in online transactions, one of the industries that has seen a significant surge in online activity has been the travel industry. At present, the tech major has offered solutions in virtualisation, networking, converged infrastructure, servers and storage to renowned businesses like Flipkart, ebay, MakeMyTrip, among others to achieve higher efficiencies in their businesses.

 “The quality of technology deployed and management in the datacenter can have a strong overbearing on the efficiency of companies in the e-commerce sectors. Since the entire business model of such companies are based on the internet, customers in the sector need to build their IT solutions to face the growing trends of social, mobility, cloud and analytics which will have a significant impact on the workload demands of organizations,” states Sudharsan R, Commercial Marketing Head, Dell India on the launch of the platform.  He believes eMavericks in an effort to support the growing needs of the e-commerce ecosystem.

According to a recent report by Forrester, the internet population will have 125 million online buyers by the end of 2019, which also implies the e-commerce sector in India is expected to grow exponentially.

Amarinder Singh, Chief Involvement Officer - CIO Association of India said: “Being a CIO in the e-commerce sector is certainly a challenging task with the core functions and customer satisfaction in the sector highly dependent on the effective functioning of IT infrastructure. eMavericks is a first-of-its kind platform for ecommerce players to engage in technology related discussions related to the sector, the fruitfulness of which will be instrumental to their success in the industry at large.”

Ravindra Krishnappa, CEO of Collatebox, an angel investor believes that initiatives like this will bring in scale thinking on technology for entrepreneurs.