Employees Optimistic About Workplace Automation: Adobe

by CXOtoday News Desk    Feb 17, 2017


There have been periodic warnings about the impact of robotics and automation on the future of work. Fortunately, employees may not become obsolete soon, as a recent report concludes that contrary to popular belief, 89% of people are positive about the role robots can play in helping them in the workplace, rather than taking away jobs.

Adobe’s report is based on roughly 3 million social mentions captured from Twitter, news, blogs, and forums between January 2016 and January 2017 in regions including the US, UK, India and Australia. [Read the full report here]

The ‘Future of Work’ report highlights that automation mentions have doubled year-on-year, with a 70% YoY increase in the average daily mentions of robots and jobs. Despite some concern around the impact of automation in the workplace, the report notes that there is a great amount of positive sentiment towards it, with people demonstrating positive commentary around how automation can undertake mundane tasks, and allow them to focus on creative and strategic responsibilities that matter most to them and their careers. Topics such as machine learning and artificial intelligence were most popular on social conversations related to automation.

“The power of technology has had a positive impact on all aspects of our lives and the tremendous value it delivers in the workplace has been no different. The Future of Work looks promising, as robotics and automation gear up to enable employees to be more productive and creative in their roles. The Adobe Digital Insights report reiterates the importance of workplaces embracing the benefits of digital transformation as the technology revolution advances,” said Abdul Jaleel, Vice President, People Resources India, Adobe.

The report highlights that conversations about people analytics within the Future of Work context have increased 20% YoY as more and more companies are focusing efforts on their people, leading to workplaces that continue to improve. Analytics is helping HR heads across organizations to relook at their strategies for recruitment, employee management and performance reviews.

The report states that faster and more self-propelled transportation has the potential to change how people travel to work. With Hyperloop and self-driving cars receiving more than 1 million mentions, the future is bright for transportation. The Hyperloop and its space-age look and speed had 50% more positive sentiment than buses and 2x more positive sentiment than taxis. Tesla, BMW, Ford, Volvo, and GM are the top five brands mentioned for self-driving cars.

Overall, the study emphasizes on the fact that the Future of Work is promising, particularly when it comes to the automation of traditionally mundane tasks. “Automating document and signature processes, for example, could open up new possibilities for people as the tech revolution advances. In other categories, faster transportation and self-driving cars could revolutionize local travel. Moreover, the virtual office has big potential in the Future of Work. Work environments should continue to improve as employees demand more from their space, especially with automation ruling the minds of people,” added Jaleel.