Women Power Will Bolster Indian Business Environment: Facebook Study

by CXOtoday News Desk    Mar 07, 2017


Four out of five women in India wish to become entrepreneurs revealed a new study by Facebook.  The study found that the country is probably missing out on millions of additional jobs being created by not addressing the challenges facing such women. 

The study highlighted that if only 52 percent of women were empowered to start a business today, it would not only boost economic growth, but also help to build 15.5 million new businesses, and create 64 million additional jobs by the end of 2021.

“If we were to harness the largely untapped potential of women’s entrepreneurship and provide them greater support, it could lead to more jobs being created, economic growth and more diverse and representative small business communities,” The Financial Express quoted Ankhi Das, Director of Public Policy, Facebook India, South and Central Asia as saying.

“We are very optimistic about partnering with platforms like Facebook to empower women. We are trying to forge deep partnerships with platforms like Google, Cisco and Intel for the betterment of woman’s livelihood through technology,” The Financial Express quoted Aruna Sundarajan, Secretary, Ministry of Electronics and Information Technology (MeitY) as saying.

Meanwhile, Facebook launched two initiatives, ‘SheMeansBusiness’ and ‘SheLeadsTech’ program which will boost women-founded/co-founded start-ups by offering plethora of opportunities like tools, mentorship and resources to help overcome some of the barriers faced by women residing in different parts of the country.

“Through Facebook #SheMeansBusiness and our new #SheLeadsTech programme we hope that by the end of 2017, we’ll have inspired more women across the country to take the leap and help close the gap on that untapped opportunity for millions more women and in turn ensure our economy remains strong and thrives,” Das added.

Facebook visited 18 cities across six states in the country for the initiative, providing skills honing training to more than 14,000 small business and self-help groups including 4,500 women entrepreneurs across India.