Ways To Ensure Success Of Enterprise App Store

by CXOtoday News Desk    Oct 10, 2014

mobile app

The enterprise app market is growing rapidly with increased adoption of BYOA in organizations. IT executives are deploying app stores as they offer greater control over apps used by employees and ensure better security over devices.

By 2017, 25 percent of enterprises will have an enterprise app store for managing corporate-sanctioned apps on PCs and mobile devices, according to Gartner.

What underlines that optimism is the way enterprises are competing to deliver self-service and offer easy access to employees and customers. Ian Finley, research vice president at Gartner, says: “Bring your own application (BYOA) has become as important as bring your own device (BYOD) in the development of a comprehensive mobile strategy.” 

“When successful, they can increase the value delivered by the application portfolio and reduce the associated risks, license fees and administration expenses,” he says. 

There are several factors that determine the success of an app store. That includes the best approach to source mobile apps and better management of issues concerning them like security.

“The most successful enterprise mobile apps are lightweight and focused, like their consumer-oriented counterparts,” says Nathan Clevenger, author of iPad in the Enterprise. 

Implementing BYOA is part of the BYOD strategy that requires a collaborative efforts from mobility and cloud departments.  Currently, app stores deal with mobile applications relevant to employees, partners or customers.

“The implementation of an enterprise app store should be seen as a component of an organization’s application strategy, rather than infrastructure strategy,” said Brian Prentice, research vice president at Gartner.

“The primary determinant of success is app supply. As a result, application leaders should be given overall responsibility for any app store initiative, but they should work in a collaborative fashion with other teams,” he says.

Gartner says the success of an enterprise app store depends on increase in the supply of software solutions. “Few companies are still in the position to control their entire mobile value chain. Enterprise IT organizations should be transitioning from the traditional approach of selecting devices and software for users and instead, establishing transparent and enforced app curation policies — as is currently found in public app stores.

Device compatibility must be given high importance. Gartner says though enterprises have a choice in downloading software onto PCs, most of them lack support for smartphones and tablets. That requires an effort from enterprises to standardize support for devices.

An app store is a mode to automate the procurement of enterprise software licenses from app stores. “By delegating choice to end users, organizations can delegate many important price and performance decisions down to the end-user level, enabling them to make the best choice to meet their needs with the knowledge that the cost will require management approval and/or chargeback to their business unit,” says Gartner.