Enterprise, Kaspersky's Key Growth Area For 2016
IT security firm Kaspersky Lab intends to increase its reach and brand presence in the enterprise segment. The Russian anti-virus solution provider said that B2B would be the major focus area for the company in the South Asia region in 2016. Virtualization security, data center storage security and services will also be the key growth areas of Kaspersky’s enterprise business strategy in this fiscal.
At a recent event organized by Kaspersky in Mumbai, Kaspersky Lab South Asia’s Managing Director, Altaf Halde, told CXOtoday that virtualization is gaining huge acceptance among the enterprises as it offers huge cost savings and returns on investments for data centers, enterprises and the Cloud. However, while leveraging on this technology, organizations lacks in understanding the potential threats which might disrupt virtual environment causing substantial damage to enterprises.
Halde therefore stated that security for Virtualization becomes critical for enterprises. “Similarly, when people outsource the data to third party data centers, they expect that the security aspect will be taken care by the data storage solution provider,” he said adding that keeping in mind Kaspersky has come up with security solutions for virtualization.
On the current state of security in India, Halde said, “People are not taking security on virtualization seriously. There is a misconception is that the anti virus software slow the speed of the virtualize system. Some products do make the speed slow but kaspersky products don’t impact the performance adversely.”
According to him, most of the time security is been compromised due to cost which ultimately leads to security breach,”
Similarly, on the front of security of IoT devices, Halde said that the Kaspersky has got solutions for security for IoT devices and at the same time it has started sharing the best security practices with the IoT device manufacturers.
“Hacking is more prominent in IoT space because devices are connected with the network. Most of the time human become the weakest link in the security mechanism who open doors to doors to sneak into the IoT infrastructure. Kaspersky as a security vendor has started talking to IoT device makers such as NFC chip makers on the security. Right now it is in a passive phase but soon it will gain relevance”, Halde said.
Kaspersky is also betting big on its Services business and said that it would play a critical role in increasing its brand presence and penetration in the Enterprise space. “When we talk about services, we follow the Security quadrant approach like Gartner, which is predict, identify and respond. We have reactive and proactive approach as far as services are concerned. In reactive approach we offer security solutions to identify loopholes after the damage is done. Whereas, in proactive approach, we proactively monitor for any cyber attacks targeted to any particular organization and give them threat data feeds. Apart from that we also largely focus on awareness”, Halde said.
Accordingly to a research by eMarketer, by 2016, India will have the second largest online user-base with 283.8 million users, after China. Factors such as data usage on mobile devices, broadband penetration and proliferation of smart devices will fuel this growth. In 2014, Kaspersky’s earnings grew by 6.5 percent and captured a 7.9 percent share of the market. Halde said that consumer will continue to remain key growth segments for Kaspersky but along with that resources will be put in place to grow the Enterprise business.
Earlier in March, Kaspersky Lab appointed security expert Maxim Mitrokhin as the managing director of Asia Pacific. The appointment has reportedly been made with an aim to strengthen Kaspersky’s focus on the enterprise and consumer markets in the country.
A report published in November by the security software firm mentioned that India is increasingly on the radar of cyber criminals from countries like China, Russia and the US, who are using advanced persistent threat (APT) attacks to steal data from consumers and enterprises.
Malware targeting users of mobile devices grew more than three times in 2015, compared to the previous year, said Kaspersky Lab researchers in its annual Mobile Virusology report. The most dangerous threats were ransomware. Once a device is infected with this type of malware, the malicious app blocks the device with a pop-up window carrying a message that the user has committed illegal actions. In order to unlock the device the user has to pay a ransom ranging between $12 and $100.
However, as enterprise technology usage is on the rise and also PM Narendra Modi-led Digital India initiative are prompting several key sectors to use Internet to foster growth, expansion, and accessibility, it also increases the risks of cyber threats.
“We have double digit activation and sales growth despite of downward growth in notebooks and laptops. Our B2B and B2C marketing strategies are inclined more towards lead generation,” Halde said.
With cyber-security awareness and efforts continue to lag behind the curve, Kaspersky researchers believe security vendors along with their partners, business leaders and the government should take proactive measures to prevent the country from various advanced cyber attacks.
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