Enterprise apps market growth slows down: IDC

by CXOtoday News Desk    Dec 06, 2012

IT Enterprise

International Data Corporation (IDC) on Thursday released the forecast component from the Worldwide Semi-annual Software Tracker. The research monitors more than 400 software vendors in the applications markets across a total of 49 countries globally. Information provided include biannual market size, vendor share, and forecast data for the thirty-three functional markets that comprise the applications software market.

The applications market revenues are expected to reach $166.0 billion in 2012, which represents growth of 3.7% compared to 2011. This growth rate, the lowest in the last three years, was an expected result as a market deceleration was forecast after periods of high growth following the financial crisis recovery period. Nevertheless, there are functional markets that are still expected to show very good growth rates in 2012, such as Customer Service (6.9%), Marketing (7.9%), and Sales (6.7%) on the CRM applications side, Team Collaborative Applications (8.6%) and Enterprise Social Software (40.1%) within the Collaborative Applications markets, and Financial Performance, Strategy Management and GRC Applications (8.4%) in the ERM applications world.

For 2013, the emerging regions are forecast to stand out in most market segments. Nevertheless each of the regions has a different focus based on varying customer needs. In Asia/Pacific (excluding Japan) there strong demand is expected for Enterprise Asset Management Solutions, which are forecast to grow 16% year over year, as well as for Search and Discovery solutions, with 13.4% growth expected.

In Latin America, the need for integrated applications implementation will keep ERM and CRM solutions at the top of the CIO’s checklist with 10.3% and 9.0% year-over-year growth expected, respectively. In Central and Eastern Europe, the Middle East, and Africa (CEMA), Business Intelligence implementations are expected as the Financial Performance, Strategy Management and GRC Applications market is forecast to grow 14.5% year over year in 2013.

“While the overall worldwide applications market is seeing impact from the continuing global economic slowdown there are many bright spots as companies respond to the need for increased productivity and a rethinking of all customer-related processes,” said Michael Fauscette, Group Vice President, Software Business Solutions at IDC. “Across customer experience supporting applications in the CRM markets to internal social collaborative applications IDC expects solid growth, particularly as companies continue to consume more applications as cloud services and move to get mobile applications into the hands of a large percentage of their employees.”

In IDC’s latest vendor share study covering the first half of 2012 (1H12), the top vendors in the Applications market are Microsoft, SAP, Oracle, IBM, and Adobe. Microsoft remains unbeatable in the first position with 14.4% share, gaining almost a half a share point compared to 1H11. Microsoft’s improvement has occurred homogeneously in both emerging and developed regions mainly because of its good results in CRM and System Management solutions.

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