Enterprise mobility: Putting people first

by CXOtoday News Desk    Oct 31, 2013


While technology has been the main stay for the gradual adoption of enterprise mobility solutions by organizations in the country, today they are significantly taking a more people centric view to architecting their enterprise mobility ecosystem. This is a pleasant surprise and implies that we will witness hyper growth in enterprise mobility as it gets dimensioned on need and requirements rather than capabilities. This is stated in the PwC report titled, ‘Enterprise mobility: Putting people first.’

The report aims to engage and educate readers on the significance of this Enterprise Mobility movement, its ramifications for organizational culture as well as opportunities available to be harnessed on its account.

It focuses on the key areas that will inform decision making in the adoption and use of enterprise mobility solutions in the years to come. It provides a comprehensive view on how organizations can leverage enterprise mobility for creating value.

Some key trends:

·         Organizations in India are joining the BYOD movement, which is fueling the growth of Enterprise Mobility trend. India ranks fifth among the top countries for smartphone users with an estimated 67 million subscribers in 2013, behind China, the US, Japan and Brazil.

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·         Sales, marketing, customer service and IT are the early adopters of enterprise mobility solutions within organizations. The HR, supply chain management and field service departments are also keen to follow a similar pattern.

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·         Annual growth of smartphone subscribers in India stands at 52%, which is expected to be the second fastest after Taiwan at 60%, taking into account the top 30 smartphone markets in the world. With the increasing penetration of smart phones in the country, there has been a significant rise in the adoption of Enterprise Mobility.

·         India’s mobile data traffic is expected to grow four times faster than the fixed IP traffic between 2013 and 2017. In 2012, non-PC accounted for 10% of the IP traffic in India. By 2017 the non-PC share will grow to 53%. It is estimated that portable devices, such as smartphones and tablets will contribute 40% to the IP traffic in 2017 up from 3% in 2012.

·         With the launch of high mobile data speed services like 4G LTE, mobile data traffic is expected to grow further. By 2017, 4G users would be up from 1% to 9%, and 3G up from 35% to 59%. 2G users, however, will go down from 64% to 32%.

·         It is estimated that India has the highest percentage (69%) of employees who use a mobile device for work. Apart from the US, India has the highest number of connected devices per knowledge worker 2.8 in 2012, and 3.2 in 2013.

·         Interestingly, 30% of the Indian companies support all employee-owned devices, second only to the US.  Experts opine that about 50% of organizations in India will adopt BYOD as a strategy by 2017.

To read the full report, click here:

Enterprise mobility: Putting people first