Enterprise use of tablets is growing steadily: report

by CXOtoday News Desk    Aug 07, 2013


The wide scale usage of tablets are moving past consumer usage to more enterprise purchases which will account for nearly 18 percent of the growth of tablets. A global study titled “Global Business And Consumer Tablet Forecast Update, 2013 To 2017,” as reported by ciol.com, has detailed the mass scale use of tablets which is steadily growing. Analyst J.P. Gownder states in the report, that the perception of tablets as popular device, will change considerably and become a mainstay device in the near future. A Forrester research also claimed that the worldwide sue of tablets will reach 905 million users by 2017.

Some of the insights found from the research were that worldwide sales of tablets will rise from 122 million in 2012 to 381 million in 2017 with an annual growth of 25.6 percent. One of the main reasons for the mass scale rise of tablet sales will be due to replacement sales, when people want to replace their older models with newer versions. Another reason is the vast consumer sales, with 381 million tablets to be purchased by consumers, and 18 percent tablets purchased by enterprises which continues to rise.

The tablet usage which is predominant in North America, with 60 percent online consumers owning a tablet. In Europe, its 42 percent and in developing nations it wont even reach 25 percent. Despite the percentage not being high in developing nations, Asian countries like Singapore and South Korea will account for a majority of tablet user base. In comparison with smartphones with 2.34 billion installed devices by 2017, one in eight people globally including online consumers will own a tablet.

An interesting insight which the report revealed was the growing use of tablets at work. Gownder explains this phenomenon by saying, “Both company-issued and bring-your-own (BYO) tablets will become pervasive in workplaces in developing countries or dynamic regions of developing countries (for example, urban China). In the next few years, employees will be more willing to pay some or all of the cost of their device; vertical scenarios will emerge in areas like healthcare; and specific classes of workers (beyond executives and traveling salespeople) will be issued tablets.” Additionally, the report also cites the tough competition between the largest tablet manufactures such as Apple, Google, Amazon, Microsoft.