Enterprises should include video in BYOD strategy

by Sharon Lobo    Jun 26, 2013

BYOD Video

The growing use of mobile devices for work demands that businesses support video on such equipment for internal and external uses. However, mobility means that business consumers may sometimes find themselves using different devices in different places, sometimes on weak networks. 

As a result, it is imperative for enterprises to plan for adaptive delivery that allows for variable bandwidth as well as allowing for time-shifted consumption, as users that rely on mobile devices will not always have sufficient access to network resources to consume video live.

To add to enterprises woes, developing and supporting new content management applications and uses is a daunting task for enterprises, which justifiably fear dissatisfaction and low adoption.

But the biggest challenge is heterogeneity, as it is predicted that by 2014, 90 percent of organizations will support corporate applications on a variety of personal devices, from conventional laptop PCs, media tablets and mobile phones to hybrid or other kinds of devices that have yet to be made widely available.

Engaging mobile workers means encouraging them to use the devices they have chosen
-Whit Andrews, VP &  Distinguished Analyst, Gartner

Additionally, by the end of 2016, it is expected 50 percent of content and collaboration initiatives will fail because of low levels of engagement with the information workers directly affected by them. There will be many aspects to this, including a failure to respect the importance of preferred devices for business consumers.

Even though mobile devices represent an inconvenient way to deliver video in many respects, they must be part of any enterprise BYOD strategy. As a result, companies must respond with strategies for supporting video on such equipment, whether it is owned by them or by their workers or customers.

Currently, enterprises have mainly relied on their enterprise video content management vendors to supply reliable facilities for managing video content in a way that results in interoperability. As a result, large-scale transcoding is beyond most companies without vendor support. So business must select vendors that support all the video formats the organization requires. Also enterprises should analyze viewership to determine what devices consumers are using, which are growing in usage, and which are declining.