Epson Acquires K-Sun; On An Expansion Spree

by CXOtoday News Desk    Dec 18, 2014

acquisition

Japanese printing major Seiko Epson has acquired Wisconsin-based K-Sun Corporation, a supplier of portable and desktop electronic label printers. The company said that the acquisition will not only provide broader access to labeling customers and influencers with the expanding line of Epson label printing solutions, it will also help expand the company’s presence in the industrial labeling market - from the desktop to the industrial press.

 Epson had been supplying K-Sun with label printers on an OEM basis for two decades. Michael Kasun, founder and president of K-Sun, said: “K-Sun has enjoyed a strategic partnership with Epson since 1994. Now as a member of Epson’s prestigious group of companies, we are very excited for our future and the new products and supplies that we can offer our customers and the expanded opportunities for our employees.”

Specializing in industrial and safety marking/ identification, pipe marking, and wire/ cable labeling, K-Sun will begin with selling the innovative Epson-branded lineup of LabelWorks label printers for industrial applications in North America from January 2015, while Epson America will continue its focus on promoting LabelWorks label printers to the consumer and office markets. Expansion of the product line offerings will follow. Epson and K-Sun are scheduled to jointly exhibit at the upcoming BICSI Winter Conference in Orlando, Florida in February 2015. 

The company is also expanding its portfolio in emerging markets. This month, it announced an investment of $103 million, approximately P4.6 billion, to build an ink jet printer plant in the Philippines that will expand its existing manufacturing operations in the country – bringing down cost and complexities.

Its Indian operations have grown at 18-20 percent CAGR over the past 2-3 years. In FY2013-14, the company recorded revenue of Rs 880 crore compared to Rs 703 crore in FY2012-13. “Over the next two fiscals we have a target to cross Rs 1,400 crore,” Minoru Usui, President, Seiko Epson told media on his recent visit to India. He stated that the biggest growth contributor to its business in India has been our revolutionary Ink Tank technology printers, which has drastically reduced the cost per page (CPP).

Due to the growing popularity of Ink Tank, Epson has gained leadership in the inkjet market beating HP with a value market share of 44 percent versus HP’s 39 percent, last quarter. In 2014, the company had been working with government buying agencies to educate them about the TCO concept in the tendering system, and is trying to change customers’ opinions about inkjet printing through road shows, campaigns and demos, he said in an interview.