Ericsson Appoints Nunzio Mirtillo As New Head of Market For India

by CXOtoday News Desk    Apr 04, 2017

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As part of Ericsson’s recent announcement of its renewed business strategy, plans and executive team, the company appointed Nunzio Mirtillo as Head of Market Area South East Asia, Oceania and India.

In his new role, Mirtillo has responsibility for Ericsson’s business across markets such as India, Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Myanmar, Philippines and Bangladesh and also becomes a member of Ericsson’s Executive Team. 

Mirtillo brings to the position nearly three decades of experience with Ericsson, including roles in solutions development, sales, marketing and delivery. Most recently, he has headed the Mediterranean, leading Ericsson’s business and operations across 25 countries.

Ericsson’s reorganization from 10 Regions to 5 Market Areas and 4 Business Units to 3 Business Areas aims to increase efficiency and speed up time-to-market and customer responsiveness.

“I’m looking forward to bringing my experience of working in different roles across a diverse range of markets to the newly-combined Market Area South East Asia, Oceania and India. Ericsson’s strengthened portfolio focus and simplified organizational structure will enable us to better partner with our customers, to help them succeed in tough market situations and capitalize on new growth opportunities within ICT,” Mirtillo said on his appointment.

Ericsson unveiled its new business strategy in February, exploring “strategic opportunities” for its Media business. “Video traffic today constitutes over 50% of mobile data traffic globally, and is forecast to grow to 75% by 2022. We have built a strong and competitive portfolio and we have become a world leading supplier of TV & Media products and services,” said Ericsson in a news release.

The shift is impacting other Ericsson business segments including networks and managed services and is expected to help the Sweden-based tech giant looks to recover its market position.

“For some time Ericsson has been challenged on both technology and market leadership and the group strategy has not yielded expected returns,” Börje Ekholm, Ericsson president and CEO said in an earlier statement.

“To enable us to immediately take action and move with speed in execution we are today outlining our path to restoring profitability and to lead with innovation and best in class solutions in areas we have decided to focus on,” he added.