Ericsson Sees 5G Readiness On The Rise
Operators have accelerated their 5G preparations over the past year and are now much further along in addressing the technical challenges of the technology, according to a new Ericsson study, whose latest 5G Readiness survey, based on responses by 50 executives from 37 operators around the world, indicated 78 per cent were now involved with trialling the technology. [Read the full report here]
This is more than double the figure for the same question in the 2016 edition of the survey (32 per cent) and was one of many statistics indicating operators have moved forward on 5G with “increased urgency” in 2017.
The survey also shows that operators have further developed their business strategies for 5G services. They are now looking beyond the consumer segment and foresee opportunities in the enterprise and industrial segments as well.
Thomas Noren, Head of 5G Commercialization, Ericsson, says: “In the 2016 survey, 90 percent of the respondents pointed to consumers as the main segment in their 5G business planning. This year, it is an even split between three segments and operators have identified business opportunities not only in the consumer segment but also with enterprise users and specialized industries.”
According to the survey, operators are seeing that the consumer market is becoming saturated. As a result, 5G planning this year is more evenly distributed across specialized industry segments (58 percent), business users (56 percent), and consumers (52 percent).
The top three industry sectors that were highlighted by the respondents were media and entertainment, automotive and public transport but many also ranked healthcare as well as energy and utilities among the most attractive sectors for 5G applications. A clear majority of the respondents believe that Internet of Things will play an important role and that third-party collaboration will be essential in this context.
In terms of 5G monetization, the respondents believe that additional revenue will be generated from increased market share, migration of 4G subscribers, higher prices for new services, and by expansion into new enterprise and industry segments. The research clarifies that the industry will need to find new revenue sharing models for 5G, while IoT was also tipped to play a major role in finding revenue by 86 per cent of respondents.
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