Ericsson To Upgrade Vodafone's Prepaid Charging System
IT services major Ericsson has bagged a five-year deal from Vodafone India for managing pre-paid charging system for the company’s nearly 75 million customers spread across five key circles. The partnership aims to enhance user experience by allowing ’self service’ functionality for Vodafone’s prepaid customer base.
As a part of the service agreement, Ericsson will be replacing legacy infrastructure with its new Charging System across five new circles of Uttar Pradesh (West), Uttar Pradesh (East), Punjab, Haryana and Himachal Pradesh, in addition to Mumbai & Maharashtra circles where it was already deployed. The solution offers a dense computing platform, which can process almost double the traffic compared to the legacy solution. This will also help save on datacenter space and energy requirements, said the company statement.
The deployment will enable convergence across payment methodologies and devices, and enable Vodafone to activate enhanced data charging via mobile broadband charging in the future. Customers be able to adjust their plans themselves, improving their overall customer experience. It will also enable Vodafone to provide personalized offers to individual consumers by understanding their service consumption patterns, it said.
“Our solution creates greater monetization opportunities while simultaneously reducing the overall service activation, management and delivery costs. More importantly, it also provides Vodafone the flexibility to maintain one convergent system across all services, networks and payment methods,” Chris Houghton, head of Ericsson Region India, said.
Vishant Vora, director (Technology) for Vodafone India, said the Ericsson deal will give greater flexibility at the hands of the customers. “The fast-maturing Indian mobile internet consumers expect greater control and flexibility on the kind of services they want to consume, when they want to consume and how they would like to pay for it. The one size fits all and tiered pricing models for services are being fast replaced by a need for personalized services.”
Ericsson has been a long-term partner for Vodafone. In 2010, Ericsson was chosen by Vodafone as an exclusive 3G HSPA hardware, software and related service vendor to equip India’s largest metropolitan cities; Mumbai, Delhi and Kolkata with latest HSPA mobile broadband network.
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