Execs Can Now Use Gmail On BlackBerry

by CXOtoday Staff    May 05, 2009

Google is leaving no stone unturned in shedding its ‘consumer only’ image and gaining a foothold in the enterprise technology market.  Recently the search engine giant announced it would be pushing its web-based email client - Gmail as well as calendar items to BalckBerry devices

Executives will now be able to access their organization’s Google address list from their BlackBerry phone and synchronize contacts and calendar items.

To avail of the service, organizations need to add a piece of software to their BlackBerry Enterprise Server (BES). Google is hoping the new service will encourage more businesses to use Google Apps.

"Organizations use Google Apps because it can be cheaper and easier to maintain than an on-premise system such as Exchange or Lotus Notes. Some end-users want the familiar experience of receiving e-mail on their BlackBerry, hence Google is offering the new push service", said Raju Gulabani, product management director for Google Apps.

The service is in beta and will be commercially available in July.

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