Facebook CEO Explains How They Will Fix Data Privacy Issues

by Nishita Ranka    Apr 05, 2018

data security

The biggest backlash that Facebook is facing currently revels that data from 87 million users was collected by Cambridge Analytica. Some serious set of actions are to be taken to dive deep in this matter of concern for all the Facebook users.

Facebook has made some serious changes to its data collection practices, Mark Zuckerberg followed up with the changes and addressed the same in a press call Wednesday, stating that the firm was aggressively fighting the misuse of data, using artificial intelligence (AI) to fight online trolls and more. Furthermore, 20,000 employees will be working in the security area by the end of the year.

A number of questions on can the firm get its system under control and can it make sure that the systems aren’t being used to undermine democracy have been on radar for Facebook to answer. To acknowledge these changes real time soon, Facebook plans to change its approach to data across the platform.

According to the blog post, the following changes will take place:

Ø  The Events API can no longer access the guest list or wall posts, and only apps that meet “strict requirements” will be able to use the API in the future.

Ø  Any third party app wanting to use the Groups API will need approval from Facebook and a group admin. Personal data from members will be removed, and apps won’t be able to access the member list.

Ø  Any future access to the Pages API will need Facebook approval.

Ø  Any apps that request access to personal user information (check-ins, likes, photos, posts, etc.) will need Facebook approval, and the review process is getting more complex. Apps can’t ask for personal data (political views, relationship status, etc.) anymore and developers can no longer request data that people had shared with them if they haven’t used the app in three months.

Ø  The Instagram Platform API has been deprecated.

Ø  Facebook has eliminated the ability to search for a user by a person’s phone number or email address and has made changes to account recovery to fight data scraping.

Ø  Facebook collects call and text history as an opt-in feature and will delete logs older than one year. In the future, only needed information will be uploaded to servers.

Ø  Partner Categories, “a product that lets third-party data providers offer their targeting directly on Facebook,” has been shut down.

Ø  Starting April 9, a new feature will appear in users’ News Feeds that shows users what apps they’re using and what data they have shared with the apps. There they’ll be able to remove the apps as well.

Zuckerberg’s  answer to why users should trust him to give an accurate picture of Facebook’s current state, which was raised by a reporter from Axios, was that security is an “arms race” that could never be fully accomplished. He also said that he’s confident they’ll find more content, over time, that’s against policy.

As regulations like the European General Data Protection Regulation (GDPR) take center stage, Zuckerberg addressed Facebook’s view on GDPR by saying that he saw the regulations as positive. As noted in a recent Reuters report, Facebook likely won’t implement GDPR controls as standard around the world, but Zuckerberg did say all the controls for Europe will be extended as an option everywhere.

Facebook’s take on users personal data that it has of users, Zuckerberg said, it’s because they choose to share it, in his defense he further mentioned has never sold user data to advertisers.

The fallout has been received from other tech companies such as Apple , at a recent China Development Forum, Apple CEO Tim Cook went as far as to say: “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life—from my own point of view, it shouldn’t exist.