Facebook hiring celebrities to step up its interaction quotient

by CXOtoday News Desk    Aug 08, 2013


Reports say that Facebook is currently trying to attract more celebrities to speak about their life events and daily activities to spice up their marketing quotient. Despite Facebook authorities not willing to divulge the details of this new strategy, lots of celebrities are currently heading straight to Facebook to reveal their activities. For instance, Andy Murray held a Q&A with his fans on Facebook after winning Wimbledon in July, 2013.

According to Peter Kafka, as reported in allthingsd.com, this is a part of Facebook’s global policy to encourage more “public content” on its site. It’s global team is setting up meetings with celebrities and courting them and in certain cases even offering incentives. The part of Facebook’s new strategy is to involve users to talk about current topics and have discussions about what their favorite celebrities are doing.

In a way, it may seem, they are taking a cue from Twitter. Twitter is famous for creating a platform for having discussions among users. Facebook for the past year has been using various tools, just like twitter users such as, “verified” accounts of celebrities (to check if the account is real or not), “embeddable posts”, “hashtags” feature, “trending topics” ( a news platforms featuring what users are talking about).

Justin Osofsky, the Facebook executive who oversees platform partnerships has said of this new initiative that, “This is an area of strategic importance for us.” The more people talk about their shared interests on Facebook, or interact with celebrities, it will help usher in a new public push for the company. Analysts have noted that although, Facebook is not interested in moving away from its policy of connecting known people to their network, this new push strategy will work in their favour by creating more awareness.

Compared to twitter’s 200 million user base, Facebook has over a billion users which will work to their advantage if people start having conversations on the site. As Osofsky said that people are already using Facebook to talk about politics, or TV shows, or celebrities. He added that will help Facebook will “unlock and surface the conversation about shared interests that’s already happening.” However, he didn’t state what exactly the plan is for the future, it is clear that Facebook is on a mission to improve on its image of just a social media site to a complete, compact interaction platform.