Can Facebook Take On LinkedIn With New Job Postings Feature

by CXOtoday News Desk    Feb 17, 2017

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While LinkedIn has long been the professional job searching site in the world, it has overlooked some of the bigger opportunities in the job market. Facebook is now capitalizing on those gaps, namely, helping lower-skilled workers and people who aren’t actively looking for a job.

The social media giant has rolled out new features which will enable recruiters to post and hire and prospective job seekers find and apply directly through the platform. This could come as a blow to LinkedIn’s business, which has been a leader in the domain of recruitment since long.

Having said that, it needs to be mentioned that Facebook is not really stepping into LinkedIn’s core domain, which had always been a platform for purposeful job seekers looking for medium- and high-skilled roles. But for people seeking part-time or hourly jobs, LinkedIn’s focus on your resume and education might have made them hesitant to sign up, and it’s not designed for applying to lots of jobs for the masses.

Facebook’s VP of Ads and Business Platform Andrew “Boz” Bosworth tells me the company wanted to see “How can we make Facebook more useful in your everyday life?” They found small businesses were having trouble hiring, and most people are open to a better, higher-paying job, even if they’re satisfied with their current employment.

Company representatives managing business pages at Facebook will be able to examine applications and then contact potential candidates using the Messenger text communication service. Facebook said it tested the new tools in the US and will be rolling them out more broadly there and in Canada in coming weeks.

“We’re focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month. Businesses and people already use Facebook to fill and find jobs, so we’re rolling out new features that allow job posting and application directly on Facebook,” the company said in a blog post.

“The future employees will be able to easily find those posts on their Page or in the new jobs bookmark. This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile,” the blogpost said.

Facebook can also start earning revenue from the feature, as businesses can pay to turn these posts into ads so they reach more people in the feed. Businesses could also get some viral help as users re-share openings to their friends, or tag people that they know are looking for a job.

In the last several months, Facebook has been making a renewed effort to appeal to enterprise customers with new features. In October, the social network unveiled several updates to its Pages to help businesses interact more effectively with the more than 1 billion visitors the site receives every month.

The only hitch is that as many people use Facebook to share personal posts that may be not suitable for work, would they really want to apply for jobs on the same site they post wild party pics. This is one thing Facebook experts should watch out for.