Facebook Promotes ‘Facebook At Work’ In India

by CXOtoday News Desk    May 12, 2016

Facebook Image Courtesy www.itproportal.com

In order to bolster its presence in India, social networking giant Facebook is highly promoting ‘Facebook At Work’ among Indian enterprises. The company will soon start testing the app with more companies in the country, top Facebook executives have said.

Facebook recently launched Facebook at Work in India. The company said that with the initiative, Facebook wish to carry its endeavour to make the world more open and connected in to the workplace too. 

Rolling out ‘Facebook at Work’ to companies in India is a significant milestone. We are excited at the high rate of adoption globally and I look forward to working with all businesses in India,” IANS quoted Julien Codorniou, director of ‘Facebook at Work’ as saying.

‘Facebook at Work’ is a new way for colleagues to collaborate effectively and be more productive at the workplace. Facebook at Work users will not be able to access posts from friends and family or third-party apps like Candy Crush; nor will there be any ads. 

“Indians companies are one of the fastest to adopt ‘Facebook at Work’,” added Ramesh Gopalkrishna, head (APAC) at ‘Facebook at Work’, adding that over 60,000 Indian companies are looking forward to join the new platform.

Across the globe, companies from banking to telecommunications to travel, retail and real estate have successfully deployed ‘Facebook at Work’.

Indian firms like L&T Infotech, Godrej, Yes Bank, UST Global, Paytm, Practo, Zomato, Delhivery, BookMyShow, ibibo, AskMe, Urban Ladder, Girnarsoft (Cardekho, Zigwheels & Gaadi) KartRocket, Edureka, eVidyaloka, Vision India Foundation, Landmark Group and Telenor, among others, are already using ‘Facebook at Work’.

Over 140 million people are on the main Facebook website in India and nearly 90 percent use it on smartphones.

“The initial results from ‘Facebook at Work’ implementation are very encouraging. The platform is bringing our global teams closer, enabling a culture change, and fostering innovation across the organisation,” said Sanjay Jalona, CEO and managing director, L&T Infotech, in a statement.

‘Facebook at Work’ shares major features such as News Feed, groups, messages, events and search from the social networking site.

“I would say 95 percent of what we developed for Facebook is also adopted for ‘Facebook at Work’,” Codorniou added.