Facebook Says Goodbye To Its Doomed Email Service

by CXOtoday News Desk    Feb 26, 2014


Facebook recently made headlines for acquiring WhatsApp for a whopping $19 billion and now there’s another update from the social media giant – it is shutting down its @facebook.com email address, which it started over three years ago. “We’re making this change because most people haven’t been using their Facebook email addresses,” says Facebook in a notification that went out to some Facebook users this week. Instead the company would focus on improving mobile messaging experience for everyone, the company said in a statement.

Analysts believe when the Facebook email service came out in 2010, many called it a ‘Gmail Killer.’ But they were proved wrong in the long run and by now, not many can even remember what exactly it was. The idea was to bring the Facebook into the email ecosystem, so that someone could send you a Facebook message from Gmail. However, over time, the social media major found it was a lame attempt to promote this service and so it makes sense to do away with it.

The shutting down of Facebook’s email services may be the first step in an eventual integration of WhatsApp into Facebook’s messaging system, reads a Forbes report.

The changes are planned to roll out in March, and users can turn off that forwarding option if they prefer not to have their personal inboxes flooded with these messages.

“It’s a little bit of bowing to the inevitable,” Justin Lafferty, editor of the trade site Inside Facebook was quoted in CNN. The e-mail addresses, which showed up as messages for Facebook users, never took off, and when Facebook tried to make them the default e-mail accounts for all users in mid-2012, “a lot of people were unhappy with that,” he said. “It was kind of rolled out to everyone regardless of what they wanted,” Lafferty said.


Many believe that Facebook’s email service lacked a different email interface and wasn’t as well advertised as its other features like Messenger and Graph Search. As a result, it doesn’t look like users will be missing out on a lot when Facebook’s email shuts down, say experts. In fact, what users are looking forward now, after its WhatApp acquisition is that how it can improve its mobile messaging experience for users.