Facebook Partners With Indian Govt To Reach Out To Voters

by CXOtoday News Desk    Oct 05, 2016

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Social networking website Facebook is cooperating with the Indian government to explore alternatives, especially after its controversial ‘Free Basics’ program, did shut down following the TRAI’s move to bar operators from charging different rates for Internet access based on content. Currently, Facebook is cooperating with the Indian government to help with the process of voter registration for the Indian electoral process. The partnership extends to 5 electoral offices across five states, Punjab, Uttar Pradesh, Goa, and Manipur, where elections would be conducted in the near future.

Anyone over the age of 18, will receive a notification in their Facebook Newsfeed with ‘Register to Vote’ button, clicking on which they will be directed to the National Voters’ Services Portal which will help them go through the registration process. The aim is to tap into the 155 million registered users from India, and help them get involved in the voting process. 

Read more: In India More Than 80 Mn People Use Facebook Groups

Recognizing the connecting power that Facebook has, Ankhi Das, the Director of Public Policy at Facebook India said, “Every day we see the power of connecting people in big and small ways. We are proud of this and recognize our responsibility. As we grow, our connection and contribution to the economies and communities around us is increasingly important. We have a unique ability and responsibility to show people this reminder and deliver relevant information on where to vote.”

Recognizing the effect the effect Facebook has on the younger generation of today, VK Singh, Chief Electoral Officer, Punjab said, “Every day we see the power of connecting people in big and small ways. We are proud of this and recognize our responsibility. As we grow, our connection and contribution to the economies and communities around us is increasingly important. We have a unique ability and responsibility to show people this reminder and deliver relevant information on where to vote.

Hence it is imperative that all voters not registered till now must submit their forms in hard copy or online till 7th October. We are determined to see that no voter is left behind from registration. The CEO also urged the voters to like the official Facebook page @The CEO Punjab on Facebook to see all future announcements and also to provide feedback or suggestion to the CEO office.” 

Read more: Facebook Celebrates Ten Years Of News Feeds

In terms of the dateline for the new feature, in Punjab it goes live on the 6th October, for those in Manipur on the 7th October, for people on Facebook in Uttarakhand and Uttar Pradesh on the 8th October and for people on Facebook in Goa on 9th October. 

Facebook is looking for various alternatives to have a strong foothold in the Indian market. In order to bolster its presence in India, the social networking giant launched Facebook at Work in India in May this year for Indian workplaces. ‘Facebook at Work’ is a platform for businesses, and would help them to collaborate effectively and be more productive at the workplace.