Facebook’s Messenger 2.2 To Woo The Enterprise

by CXOtoday News Desk    Nov 10, 2017

Facebook

To woo the business and developer fraternity, instant messaging platform Messenger has brought in its version 2.2.

Facebook, from the last couple of years, is quite aggressive to rope in businesses in its platform by making it an interactive one for large and small enterprises and customers. The new update has pulled in a number of changes and additions to suit developers.

According to a blog by the team, Messenger revealed that the new addition is the result of extensive feedback from businesses and developers.

“As businesses continue to use the Messenger Platform to build experiences that facilitate connection with customers, we’ve been working hard to make it easier than ever to improve these interactions and ultimately drive results. One of our most highly requested features is the ability to extend Messenger experiences onto a business’s website. We are happy to announce the release of the customer chat plugin in closed beta,” it said.

The latest version consists of a customer chat plugin. The feature currently is in a closed Beta stage.

“With customer chat plugin, people can chat with businesses on their websites and in Messenger (across web, mobile or tablet) and transition back and forth seamlessly without losing the conversation’s history and context. This makes it easier for customers to continue the conversation with a business whenever and wherever it’s most convenient for them,” it said.

In addition to extending the conversation across multiple surfaces, the customer chat plugin supports current platform capabilities such as payments, NLP, rich media and more.

To ensure the Messenger web experience is as feature-rich as the Messenger App, the company said it will continue to add new capabilities as the Platform expands.

Clearly, the social media giant is trying to take things to the next level in the pursuit of catering to the business community.