Firms readily investing in mobility see higher revenue growth

by Sohini Bagchi    Feb 19, 2013

mobile apps

Mobility is becoming ubiquitous and what’s driving the mobility market today is the glut of mobile devices and apps, coupled by enhanced telecom infrastructure and innovative services. In such a scenario, the debate whether organizations should or should not embrace mobility is passe. However, the question arises is to what extent are enterprises adopting mobile and how are they getting the most out of their mobile deployment. Moreover, with the Bring Your Own Devices (BYOD) trend becoming prevalent, it is important to estimate as to what degree are organizations allowing employees to use mobile devices for business, as well as the amount of control they are exerting over devices and applications.

A recent Symantec survey titled “State of Mobility Survey 2013″ pointed out when it comes to mobility adoption, enterprises can be termed as ‘Innovators’ and ‘Traditional’. As the names suggests the former readily adopts mobility, but also keeps exploring newer concepts and ideas in the mobile space that can benefit the business. On the other hand, the latter is slow in its adoption and are reluctant to deploy new mobility solutions. According to the survey, 84 per cent innovators are moving ahead with mobility and are witnessing a considerable benefits, whereas, traditionals are implementing mobility more slowly, until circumstances compel them to adopt these solutions.

“The two groups perceive the benefits and risks of mobility differently,” says Francis DeSouza, President, Products and Services, Symantec. Among innovators, 66 per cent say the benefits are worth the risks, while 74 per cent of traditional businesses feel the risks are not worth it. The rate of using smartphones is 50 per cent higher among innovators than among traditional organizations.

“Enterprises and SMBs should take a cautious approach to mobility, but today, companies cannot afford to bypass mobility because of its ubiquitous nature,” says Jaideep Ghosh, Partner KPMG, adding that with more companies weaving their business strategies around mobility, the importance of innovative mobile concepts especially apps will only increase.

The Symantec survey suggests companies should start with apps that can bring in greater productivity and have an immediate impact on the business. Take for example the banking industry. “Currently, the number of people using mobile for banking and other financial transactions has gone up drastically in the recent past,” says A Krishna Kumar, Managing Director and Group Executive of National Banking at SBI. He believes that the demand for email messages, SMS alerts and automatic updates will continue to increase in the financial sector.

“It is essential for companies to take a proactive approach and ensure secure access to apps by focusing on identity management through measures such as strong password policies,” recommends Anand Naik, Managing Director, Sales – India & SAARC, Symantec adding that mobile security has gone beyond securing devices. Innovative companies are those that increasingly opt for mobile applications management, besides effective device management, to protect their apps and data.

The Symantec survey finds out that innovators do not stop with purchasing the phones. They also more often have mobility policies, and they are twice as likely to use technology to enforce their policies. “Today organizations that readily deploy mobility are coming up with mobility policies, especially with the rise of consumerization of IT and BYOD,” informs Naik.

DeSouza states that innovators will continue to invest in mobility, as they see increased productivity, speed and agility by embracing mobile technologies. Moreover, these firms are experiencing nearly 50 percent higher revenue growth than those who are reluctant adopters of mobile, says the survey.