Flipkart On A Hiring Spree; Chalks Out Expansion Plan

by CXOtoday News Desk    Jun 23, 2014

flipkart

India’s largest e-commerce firm Flipkart will hire 12,000 people this year to strengthen its support and technology operations, according to reports. The e-commerce major said it is witnessing a strong demand in online shopping in India in the recent times which has prompted them to chalk out such an aggressive expansion plan.

“As business scales up, our focus on hiring is going to be pretty aggressive. We are looking to increase our current team strength from 13,000 to 25,000,” Mekin Maheshwari, Chief People Officer of the company told PTI.

It is been reported that the Bangalore-based firm will prioritize hiring in the areas of IT and senior leadership and also hire across levels and functions. Maheshwari said in engineering alone the company plans to have a 1,200 strong team by the end of 2014.

To drive its expansion plan, the firm will also increase its seller base to 12,000 covering 30 cities before the end of 2014. The company is in talks with various manufacturing clusters across India to bring more sellers on-board, across various industry segments, in order to meet the strong growth in demand. Besides, Flipkart has also tied-up with SME bodies to provide micro, small and medium entrepreneurs infrastructural support in data analytics, marketing and customer acquisition to help them scale their businesses.

Last month, homegrown Flipkart acquired online apparel company Myntra for an estimated Rs. 2,000 crore in a deal to gain control of the online apparel market in the country. Founded by Sachin Bansal and Binny Bansal, the company’s annualized sales crossed $1 billion a year ahead of target and it also estimated to reach the billion dollar mark for gross merchandise value by 2015.

Flipkart’s aggressive expansion plan is a step to guard its turf, considering foreign players such as Amazon is already making its way into the domestic market in terms of delivery and innovation. With the help of technology and marketing, Flipkart too has taken strategic steps to take on Amazon including offering same number of products, virtual branded stores, a customer loyalty program called Flipkart First and same day delivery of products. Hiring experts across the country will further help the e-tailer consolidate its market position.

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According to a report by industry body Assocham, there has been a 65% increase in online shopping from last year and the e-commerce market in India is expected to grow to $200 billion by 2020, which provides ample scope for domestic e-commerce companies to grow and expand.