Freecharge Partners With Haldirams

by CXOtoday News Desk    Jun 08, 2016


Freecharge, India’s fastest growing digital payments platform has partnered with Haldirams, after securing partnerships with Cleartrip and redBus, to ease payment process for consumers and introduce a swifter and secure way to make cashless payments.  

The Freecharge wallet can now be used to pay at 41 Haldirams outlets across 11 cities in India. Customers can use their mobile phones to make payments and complete the transaction with a secure On-The-Go-Pin in less than 10 seconds.

Commenting on the partnership, Govind Rajan, CEO, Freecharge said, “We are pleased to partner with Haldirams, the largest quick service restaurant in North India. Being a brand which is deeply associated with celebrations and occasions, Haldirams is already an integral part of people’s lives. Through this association, we aim to help Haldirams streamline its payment processes and move away from managing cash and truly go digital. The partnership will help us expand our offline footprint and enable over two million consumers on a monthly basis from tier I and II cities be part of digital payments ecosystems. We are excited to enable consumers from cities like Bhiwadi, Rewari, Sonepat, Panipat, Zirakpur replace cash from their day-to-day transactions by using the Freecharge Wallet.”

Aman Singhal, Assistant General Manager, Haldirams, said,”We believe in offering customers a wider choice of payment options as per their convenience. We cater to over two million consumers on a monthly basis and digital payments help address concerns of managing cash thereby streamlining and making the payment process safer for consumers. Freecharge offers a fast and reliable payment solution and is a perfect partner for taking the digital payment route. We are confident that this association with Freecharge is going to be a great value proposition for our company and customers.”

Earlier this year, Freecharge also partnered with McDonalds and Café Coffee Day to influence the daily payment habits of consumers and get them used to digital payments. The speed and security of the FreeCharge Wallet make it an excellent partner for Quick Service Restaurants (QSRs); where time spent at the self-service counter greatly impacts the customer experience.

This partnership will further amplify the efforts in narrowing the gap between online and offline retail experience for customers. Freecharge with its proven expertise in the digital payments world will help enhance the payment experience of Haldirams customers. The wallet will go live across all stores by next week.