From 750 to 1000 in 2007

by Sonal Desai    Nov 30, 2006

Reliance Communications is on a customer acquisition spree in its managed video conferencing vertical. The company is planning to increase its client base from 750 to 1,000 by 2007.

It has XLRI, IIMB, Art of Living Campus among its customers at present. Company officials said that talks are on with more corporates, but refused details.

Company officials have disclosed the technology - Polycom cameras, used by the company for managed video conferencing.

It is provided over Reliance’s Video Net Connection (VNC) - a dedicated video network. The technology is based on Video over IP and ISDN protocols - H.323 and H.320.

The Client Premise Equipment (CPE) is a Video Conferencing Codec (Coder Decoder) which captures, digitizes and encodes audio and video and is controlled by a Video Conferencing Bridge (VCB).

VCB is a large and expensive video mixture and switcher at the back end in the data center that manages, mixes, aggregates and switches the audio video feed from various VC end points. The Carrier Class Video Conferencing Bridge allows end users to choose various modes and layouts of VCs that can then be used for different applications. E.g.
Continuous presence - everyone sees everyone for interactive meetings, Lecture Mode - Everyone sees lecturer for Virtual Class Room or Lectures, Training Mode - Everyone sees lecturers’ slides, Voice Activated Switching - Everyone sees the active speaker in full screen - best for Q&A.

The video conferencing hub at DAKC is managed by a team of qualified Video Engineers (Help Desk) that conducts reservations on the basis of booking schedules provided by clients. They reserve conferences, manage, monitor and trouble shoot any VC Problems. The hub has the ability to record as well as stream / web cast videoconferences on to the Internet.

To a query, the officials informed Reliance World’s biggest differentiator is its access and spread of World Class retail Video Conferencing Rooms in 105 cities in India which is the biggest entry barrier for any competition today

Enterprises that work at break neck speed these days are increasingly using video conferencing for flexibility in deployment, common management suites, highly scalable solutions, secure VoIP conferencing, embedded multipoint options, etc. Other sectors joining the video conferencing gamut are the government, healthcare, education, banks, financial institutions, judiciary, etc.

A Frost & Sullivan survey said the video conferencing market in 2005-06 touched Rs.65.6 crore as against Rs.28.8 crore in 2004-05. It is likely to grow at a CAGR of 24.9% till 2011. The report also anticipates a growth of over 30% in the next two years, beyond which growth rates should stabilize at 22%.

This may be proven by the fact that the enterprise market witnessed a significant increase in web conferencing. Emerging businesses will use video conferencing as prices of hardware and bandwidth get competitive and people are made aware of the advantages of this technology.