Global devices market to grow by 5.9 percent in 2013

by CXOtoday News Desk    Jun 24, 2013

mobile byod

The global devices market is projected to reach 2.35 billion units in 2013, a 5.9 percent increase from 2012, according to Gartner. The market is being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.

The traditional PCs including desktop and notebook shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012, while the PC market including ultramobiles is forecast to decline 7.3 percent in 2013. The sharp decline in PC sales recorded in the first quarter was the result in a change in preferences in consumers’ wants and needs, but also an adjustment in the channel to make room for new products hitting the market in the second half of 2013.

Tablets smartphones on the rise

In a report published in May this year, IDC forecasts worldwide tablet shipments to surpass portable PC shipments in 2013, and also the total PC Shipments in 2015. This Gartner report too shows an optimistic trend in tablet shipments that are expected to grow 67.9 percent, with shipments reaching 202 million units, while the mobile phone market will grow 4.3 percent, with volume of more than 1.8 billion units.

The share of basic tablets is expected to increase faster than anticipated, as sales of the iPad Mini already represented 60 percent of overall iOS sales in the first quarter of 2013.“The increased availability of lower priced basic tablets, plus the value add shifting to software rather than hardware will result in the lifetimes of premium tablets extending as they remain active in the household for longer. We will also see consumer preferences split between basic tablets and ultramobile devices,” said Ranjit Atwal, research director at Gartner, adding that as penetration moves more and more to the mass market, price points are lowering and in most cases so do margins.

Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products.
-Carolina Milanesi, research vice president at Gartner.

Rise of ultramobiles

Devices such as chromebooks, thin and light clamshell designs and hybrid devices running Windows 8 are expected to generate some interest in the next one year. Demand for ultramobiles as Gartner notes, will come from upgrades of both notebooks and premium tablets, such as the Apple iPad or Galaxy Tab10.1.“Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets,” said Carolina Milanesi, research vice president at Gartner.

Additionally, the research firm predicts with enterprises’ growing acceptance of bring your own device (BYOD), there is an increase in consumer-owned devices. Gartner forecasts that computing devices bought by consumers will grow from 65 percent in 2013 to 72 percent in 2017.