Google acquires anti-piracy firm Widevine

by CXOtoday Staff    Dec 07, 2010

acquisitionGoogle (NASDAQ:GOOG) has announced the acquisition of digital rights management software maker Widevine in bid to deploy sophisticated DRM security on its Google TV service.

Widevine a DRM provider, has agreed to agreed to be acquired with its anti-piracy technology, which is used on 250 million devices across the world. Google plans to continue work on Widevine’s existing portfolio and incorporate the technology with its own services.

“By forging partnerships across the entire ecosystem, Widevine has made on demand services more efficient and secure for media companies, and ultimately more available and convenient for users,” remarked Mario Queiroz, VP, Product Management, Google.

As on-demand streaming services were on the rise, it was necessary to provide a certain level of security to content providers in order to protect their videos and other forms of media from piracy, stated the Internet search company.

“Widevine will continue to supply the industry with leading video optimization and content protection solutions. We are excited to have access to Google’s vast resources as we continue to improve our products, support our customers, and meet the future needs of consumers, content owners, service providers and device manufacturers everywhere,” commented Brian Baker, CEO, Widevine.

No price was disclosed; however, the software firm has raised more than $65 million from investors, including Cisco Systems (NASDAQ:CSCO).