Google Joins Automakers For Android-Powered Cars
Google has partnered with automakers General Motors, Audi, Honda and Hyundai in a new partnership to bring the Android mobile system to vehicles. The companies, with semiconductor firm Nvidia, announced the formation of the Open Automotive Alliance (OAA), an industry group “committed to bringing the Android platform to cars starting in 2014,” said a company statement.
Until now, Android has been the most popular operating system on smartphones and mobile devices, achieving more than 50% of the market share globally across segments. Experts believe by partnering with the leading automakers of the world, Google strengthened its market position in the mobile segment with its Android operating system that is more widely used than its nearest rival Apple.
The company said that the OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive. In other words, this open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way.
Google vice president Sundar Pichai stated that automakers looking at new technologies for the connected car, to bring navigation, entertainment and other applications to vehicles will be highly benefited from this initiative. Integrating smartphones and other mobile devices into a car is seen as a proactive way of solving the problem of drivers being distracted.
Research suggests mobile device operation is one of the biggest distractions for drivers and a cause of rising number of accidents. Google officials believe by effectively locking the Android based mobile devices into the system of the car, the distraction factor will be significantly reduced and can enrich the driving experience. Apart from the usual navigation, the system will include GPS and social networking applications in these cars.
The first range of cars which feature the Android OS are expected to hit the market by the end of 2014.
An industry source hinted that Apple may also come up with a similar arrangement another group of automobile manufacturers in the near future. Apart from offering GPS on devices ports to connect iPods and iPhones on cars, Apple have not made any automobile related innovation until now and may look into this segment for better growth and profitability.
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