Google, Microsoft To Crack Down On Internet Piracy: Report

by CXOtoday News Desk    Feb 20, 2017

online piracy

Google and Microsoft have reportedly signed up an agreement to crackdown on internet piracy. Under the ‘code of practice’, Bing and Google have agreed to remove links to infringing content from the first page of results, as reported by The Telegraph.

This is a result of months of negotiations between Intellectual Property Office (IPO), the tech companies and TV, film and music industries. The companies together, have made a commitment to stop search engines from driving traffic to illegal websites. All throughout, the IPO will be monitoring how Google and Bing act over a span of the next few months.

The initiative will run in parallel with existing anti-piracy measures. Under the code signed by the two companies, both Google and Microsoft’s Bing must relegate websites that have been served with copyright infringement notices. This way, the pages won’t appear on the first page for common searches, the report said.

The code is said to be the ‘first of its kind in the world’ and is expected to be in operation by the middle of this year, a BBC report mentioned.

Jo Johnson, the UKs minister for universities, science, research and innovation, said that the search engines “relationships with our world leading creative industries needs to be collaborative”.

Google has indicated that the effort would provide a way to check that its existing anti-piracy efforts were effective, rather than committing it to adding new measures.

“Google has been an active partner for many years in the fight against piracy online. We remain committed to tackling this issue and look forward to further partnership with rights holders,” a Google spokesperson said.

Matt Hancock, the minister for digital and culture, said: “We are one of the world’s leading digital nations, and we have a responsibility to make sure that consumers have easy access to legal content online. Pirate sites deprive artists and rights holders of hard-earned income and I’m delighted to see industry led solutions like this landmark agreement which will be instrumental in driving change.”