Google Nexus One Hogs the Limelight

by CXOtoday Staff    Dec 28, 2009

The mobile telephony market is agog with news of Google s plans to introduce its own high-tech phone some time in 2010.

According to reports citing sources close to Google, the company, known primarily for its online search functions, is expected to release a phone dubbed Nexus One that runs Google’s Android operating system.

The company, it is said, hopes to sell the phone directly to consumers, rather than mobile service providers who often package their services with hardware from other companies. That means customers will either have to use their existing mobile phone contract with the Nexus or arrange for a new one.

The new phones will reportedly be manufactured by Taiwanese phone maker HTC, which already produces several Android based phones.

Google, which recently reported in a blog entry that it was letting some of its employees test a new mobile device, is seen by many to be one of the up-and-coming players in the mobile phone market.

Given its strong position in online advertising, Google can hope to replicate its success within the mobile market.