Google Says Goodbye To Orkut… Forever!

by CXOtoday News Desk    Jul 01, 2014


Orkut, the social media site owned by Google, which was once a force to reckon with, will shut down on September 30. Thoough the social networking site was dying a slow death, the time has finally come for Google to say goodbye to Orkut forever. 

In a blog post, the search engine giant noted that it will not allow users to create a new Orkut account anymore. However, until September end, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout, which will be available until September 2016.

Orkut, which was started ten years ago, was Google’s first foray into social networking, and Orkut communities started conversations, and forged connections, the company noted.

“Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau),” Paulo Golgher, engineering director of Orkut said in the post.

While, Orkut will no longer exist, Google noted that the various communities it created will live on. The company is preserving an archive of all public communities, which will be available online starting September 30. Those who do not want their posts or name to be included in the community archive can remove Orkut permanently from Google account.

Orkut, which was started in 2004, saw impressive growth rates in a very short time. But after the emergence of Facebook, which also started the same year, Orkut started started losing out in the social media race eventually. In 2008 it became the numero uno social media site in Brazil and India but in other countries, it lost to Facebook. Gradually, Facebook took over Orkut even in these countries. In India, Facebook surpassed Orkut in terms of total registered users in 2010. In Brazil, the same happened in 2012.

“It’s been a great 10 years, and we apologize to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond,” Golgher said.

The company also said it will now focus its energy and resources on making its other social platforms as innovative as it can.