Green IT a Priority Despite Credit Crunch

by CXOtoday Staff    Oct 29, 2008


One in ten organisations are no longer pursuing Green IT because of budget cutbacks and 4% said Green IT was never a priority, according to a new survey from Storage Expo.

Even though IT budgets are getting tighter due to the credit crunch 70% said that Green IT and efficiency is still a priority provided it also saved them money, and 4% declared that it was a priority even if there were no cost savings. A few respondents (2%) said that they were so worried about their job they could not even think about it.

Natalie Booth, event manager for Storage Expo 2008 said, In today s uncertain economic environment, and with energy usage and prices increasing at a rapid rate, finding ways to reduce power consumption whilst maintaining the growth of one s business is high priority. The credit crunch has made a number of businesses rethink their IT strategies and budgets. However contrary to what most companies think green IT and beating the credit crunch can go hand in hand if the right strategy is used.

Mick Walker, IBM STG Green Computing Consultant said, With the increasing cost of energy it is making an energy efficient data centre an even more compelling proposition, which for storage should be a blend of disk and tape solutions that will optimise both performance and energy consumption.