HCL Technologies Gets A New CMO
With an increased focus on digital strategies and practices, IT services major HCL Technologies announced the appointment of Matt Preschern as Executive VP & Chief Marketing Officer (CMO).In this newly created role, Preschern will lead all marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth and value.
“Matt (Preschern) brings a global view and proven track record of implementing strategies that have accelerated growth for some of the world’s most successful technology companies.” said Anant Gupta, CEO, HCL Technologies. “His experience in building marketing muscle for next generation technology solutions and services makes him a perfect choice for playing a key role in enabling HCL’s Growth Blueprint based on new generation propositions.”
“HCL has built an enviable position globally driven by its unique philosophy of Relationship Beyond the Contract, unmatched global delivery network and robust client relationships.” said Matt Preschern in a statement.. “I look forward to drive the HCL brand to even greater heights and contribute to its fast growth and market leadership.”
Preschern brings over two decades of leadership experience in marketing and strategic business development. Prior to joining HCL, he was Senior Vice President and Enterprise Chief Marketing Officer at Windstream where he led overall Brand Management, Demand Generation and Digital Content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing and industry analyst relations.
Earlier, Preschern has held several leadership positions at IBM including Vice President of Marketing for the North America Business Consulting Services organization where he repositioned the organization for growth by aligning marketing and sales to key growth plays such as the CMO agenda, analytics and smarter commerce.
He had also played a key role in IBM’s Global ‘Smarter Planet’ campaign and earlier in his career developed the ‘On Demand Business Adoption’ model.
Preschern’s LinkedIn account suggests that he is a global citizen. Born and educated in Austria and spent part of his childhood in Taipei, before moving to the US in 1991, Preschern holds an MBA degree from Emory University’s Goizueta Business School.
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