How Businesses Can Avoid Bandwidth Bottleneck

by Sohini Bagchi    Apr 30, 2015


From a super slow internet connection a few years back to having an 8 Mbps connection today, the bandwidth made available to businesses has seen dramatic improvements. Yet again, the exponential surge in the number of mobile and web applications has increased bandwidth consumption manifold. In a recent conversation with CXOtoday, Sridhar Iyengar, VP – Product Management, ManageEngine, explains that trends such as video streaming, over-the-top content (OTT) are driving bandwidth consumption. Moreover, the BYOD trend and increased use of mobile devices are putting a lot more strain on the network bandwidth. It is here that bandwidth monitoring tools have a part to play.

Using bandwidth effectively

“Bandwidth monitoring tools help enterprises tackle network-related issues and control traffic. These tools provide traffic classification and bandwidth usage details. This data will help companies make effective use of their available bandwidth. Enterprises can also make effective use of their resources and plan their capacity for future needs, saving on their CAPEX. Overall, bandwidth monitoring tools help enterprises avoid bandwidth bottlenecks and deliver better quality of service,” explains Iyengar.


Increased availability and consumption through social feeds, internet of things are taking a hit at the bandwidth.Iyengar explains with the example of Cricket matches. “With the concluded Cricket World Cup and ongoing IPL 8, companies may be facing some bandwidth related challenges,” he says adding that cricket has always garnered a lot of attention in India including corporate houses, where most employees stream the matches during work hours by using company’s network bandwidth. Now this can adversely affect the performance of critical business-enabling apps. For instance, the IT team might find it difficult to access a ticket because of the heavy load on the network. This will result in downtime for the app.Security is yet another key concern for CIOs because scammers may use IPL-related videos and news to lead users malware-related sites.”

Coping with challenges

To cope with this situation, ManageEngine has come up with two interesting products for bandwidth monitoring. “Our NetFlow Analyzer monitors network bandwidth consumption by individual applications across IP addresses and devices in real time.  It helps IT managers prioritize network traffic by setting QoS (Quality of Service) and reconfiguring bandwidth (network traffic shaping). This helps them ensure high uptime for business critical applications. The other offering – Our Network Defender Plus analyzes packet flows to detect malicious traffic hitting the network,” he says.

Iyengar informs that while Paessler’s Network Monitor, Spiceworks, Solarwinds, Nagios, Plixer’s Scrutinizer, and Cacti are some of our competitors on the market, the company is seeing the adoption of these offerings growing at a steady 30-40 percent for the last 5 years with India , with several leading system integrators in India use its software products.

Asked how the company’s products differentiating itself in this cluttered market, Iyengar replies, “The products are simple to use and affordable so that SMEs can also afford them. At the same time, NetFlow Analyzer is highly scalable to address the needs of large enterprises as well. It can manage an organization’s bandwidth efficiently up to 250,000 flows per sec, thereby increases productivity, customer experience and security considerably.

Iyengar informs a 30-day free trial is available for all ManageEngine products after which the user can opt to purchase the license. “We have nearly one lakh customers worldwide from various industry verticals such as BFSI, telecom, healthcare, education, engineering services, aviation, and manufacturing and will continue to grow and expand in terms of both market and product offering in the coming months,” he concludes.