Hike Crosses 100 Million User Mark

by CXOtoday News Desk    Jan 22, 2016

hike

Homegrown mobile messaging app Hike Ltd is surely grabbing the eyeballs in recent months. The latest announcement by the Messenger reveals that the company has crossed the 100 million user mark. It also claims 40 billion messages per month. In September, the company had disclosed it crossed 70 million registered users. 

The company has now attracted investments from Silicon Valley’s Quora CEO Adam D’Angelo, WordPress Co-founder Matt Mullenweg along with Aditya Agarwal and Ruchi Sanghvi of Dropbox, said a news report last week, besides Bharti SoftBank and Tiger Global - the two existing big institutional investors in Hike.

Launched in December 2012, Hike is run by Kavin Bharti Mittal, son of Bharti Enterprises chairman Sunil Mittal. Kavin is aggressively looking at growinmg into a platform for content, media and services. 

Last year, after reaching 35 million downloads, the company had raised $65million in funding to fuel its growth. In August 2015, Hike launched the faster and seamless - Hike 4.0 version of its app and in addition to messaging, started to offers coupons, snippets, a chatbot and a facility to chat without Internet known as Hike Direct.

The company has also appointed industry veteran Vidur Vyas as VP of marketing and Sumit Mehra as Studio Head in order to spearhead Hike’s marketing initiatives, brand positioning and strategic alliances - a strategic move to beat competition.

While there are a number of smaller players in the IM space, on a global scale, its main competition are the Facebook-owned WhatsApp, which as of last September had 900 million active users, and Facebook Messenger, which in December hit 800 million monthly active users.

Hike is strategically taking the local route to success. In December 2015, the company launched Hike in eight local languages. This would enable users to choose a local language and also with it, see a special keyboard that they can use built specifically for that language. “One cannot build for India without understanding the enormous diversity in the country. This is another big step towards catering to that diversity to bring India online,” Mittal said in a statement.

Seeing its high growth potential, invstors are getting attracted to Hike. As Matt Mullenweg, Founder and CEO of Automattic Inc. and Co-Founder of WordPress and an online social media entrepreneur, says, commenting on his investments in Hike, “As an online social media entrepreneur myself, I have keenly observed India. I believe in Hike Messenger’s vision and I can see the team gearing up and are well positioned for aggressive growth in the country.”