Hike Messenger Now Lets You Chat In 8 Languages

by CXOtoday News Desk    Dec 22, 2015

hike

Hike Messenger, India’s first home-grown messaging platform, is launching its app in eight vernacular languages, including Hindi, Marathi, Tamil, Gujarati, Bengali, Malayalam, Kannada and Telugu. This launch means that people and communities across the length and breadth of India can now be in touch with their family, friends and contacts in their own native languages, defying the English language barrier, erstwhile felt in messaging apps.

Experts believe internet penetration will continue to get a huge boost with the proliferation of local language content in the country. The number of local language Internet users in India is growing at 47% year-on-year and has touched 127 million in June 2015, thanks to the increasing use of smartphones in rural areas of the country, says a new report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International released in August 2015.

India has a large scope for local language Internet as non-English speaking population constitute 88% of the population. At least 50% of the population speaks Hindi.  

This launch, available on Android phones, encompasses the following features:

- Multi-lingual interface; which means, from the moment you open the app, you can choose the language of your app. Thus your full app experience is in your native language

- Multi-lingual keyboard allows you type in up to 9 languages (including English). It also offers glide functionality at the bottom of the chat panel that lets you swap between the languages with ease, thus upping the fun in chatting.

- The keyboard comes packed with predictive text technology that works on artificial intelligence and gives you a wide array of relevant words in your native language as you type, thus helping you save time and express better. One expresses one’s emotions best in one’s native language.

- Hike’s immensely addictive stickers are also available in all these languages and help you express yourself in your native language

Commenting on the launch, Kavin Bharti Mittal, CEO & Founder, hike messenger said, “Today, we’re excited to launch hike in eight local languages. For the first time ever millions of Indians will be able to seamlessly chat in their local languages only on hike. Every single hiker will now be able to choose a local language and also with it, see a special keyboard that they can use built specifically for that language.

One cannot build for India without understanding the enormous diversity in the country. This is another big step towards catering to that diversity to bring India online.”

Launched globally on December 12 in 2012, Hike Messenger crossed 70 million users as of September 2015. It is the second largest free messaging app in the country, available globally on iOS, Android, Windows and Blackberry (BB10, S40, S60).