HomeShop18 and DIAL introduce virtual shopping wall

by CXOtoday News Desk    Feb 06, 2013


E-commerce company, HomeShop18, in association with Delhi International Airport (DIAL) recently introduced a ‘Virtual Shopping Wall’ at the domestic terminal T3. Known as Scan N Shop, the new entity will offer premium merchandise to consumers.

Thousands of business and leisure passengers use T3 for departures and each passenger has at least an hour in hand before boarding a flight. The shopping wall will provide “innovative shopping experience” as passengers will be able to view a range of products of different categories, the company officials believe.

‘Scan N Shop’ visitors can order by scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled a cash-on-delivery payment method to drive trials and will follow it up with mobile payments subsequently. Sundeep Malhotra, Founder & CEO, HomeShop18 told CXOtoday that the company is taking convergence of mobile and retail to next level by ushering mobile commerce in the country in a big way.

HomeShop18 is also looking to extend the innovation in other geographies and locations after the response it gets from the initiative. Malhotra states that the airport is just one of the locations. This model is easily adaptable to other venues and target consumers.

The set up is strikingly similar to South Korea’s subway stations by Tesco HomePlus. “This is a new initiative in India as well as for the company. We have made a strategic investment to reach the tech-savvy and modern customers in an effective manner,” summed up Malhotra.