Horn Manufacturer Sounds New ERP Initiative

by Amit Tripathi    Aug 11, 2004

Roots Industries Ltd., a leading manufacturer of horns in India, plans to migrate to a branded ERP to handle its flourishing business online.

Speaking to CXOtoday, M. Santhosam, associate head-IT department, said, “We are using Intuitive ERP (from US based Intuitive) since the last five years. At present our business is expanding by leaps and bounds as we have bagged contracts from the likes of Ford Motors and a few other big contracts are just on the verge of finalisation. In this scenario we are exploring the possibility of a brand new ERP that will handle our customers and suppliers online, in addition to handling the growing business.”

According to Santhosam, whenever the initiative gets the go ahead, an elaborate process of vendor selection would be undertaken for which a consultant would also be appointed to guide the company on technology issues.

“Among big ERP players we would evaluate the likes of SAP, Oracle and others since those are now available at more affordable price structures.” Although the initiative is in the conceptual phase at the moment, Santhosam says that the migration will happen within a year. The present ERP provides, inventory, planning, purchase, engineering change, order, and general ledger modules for their business processes. The ERP interacts with MS Access at the front and SQL server at the backend.

Roots Group of Industries is a conglomerate of ten companies, which are mostly Coimbatore based. It has five factories which are connected with 64kbps leased lines. The company’s marketing offices all over the country get dial up connectivity as and when required, and DSL connectivity is used at the head office. Half a decade ago it had gone for the Intuitive ERP since it was targetted for the SMEs and was affordable as compared to bigger ERP names.

The company spends in excess of Rs. 60 lakh per annum on IT to maintain its position in the market. Informed Santhosam, “We also have plans to migrate from the present Lotus Domino solution to MS Exchange since we have been a long time user of MS Back Office, and as such we would not have to pay for MS Exchange.”

Headquartered in Coimbatore, India, Roots Industries, has been a dominant player in the manufacture of horns and other products like castings and industrial cleaning machines.

Tags: ERP