Why Google's Brillo Makes Sense In The IoT World

by CXOtoday News Desk    May 29, 2015


Google has officially (and finally) spoken about ‘Brillo’ its much-hyped Internet of Things (IoT) effort at the Google I/O conference, where senior VP Sundar Pichai described it as “Android, polished down… an end-to-end functioning operating system.”

Until recently, Google has been somewhat quiet on its IoT plans, but the ‘search’ giant’s ambition for the IoT was evident from its acquisition of smart home firm Nest last year at $3.2 million. But when the Brillo buzz was reported everywhere since at least a week before the launch, Google had shown there’s something more than just Brillo.

There’s also Weave, the (cross platform) common language that will let Brillo devices, phones, and the internet all talk to one another – both the devices to be detected by Android. This can be a somewhat competing standard to Apple’s HomeKit , an iOS-based smart-home framework that the company announced last year.

HomeKit will require an Apple TV to control your devices with voice commands from beyond the home. For Google, it only seems logical to center things around the Nest Learning Thermostat, believe industry analysts.

Tech major Google always wanted to be bigger than just a ‘search,’ company and the move once again proved that Google is positioning Android as a legitimate platform for the IoT, which is currently the rage.

Read more: For Internet of Things, 2020 will be a revolutionary year!

With its interested in the connected device space, Google is not only planning to compete with its archrival Apple, but other tech majors in this space. Having bought IoT firm Smart Things, Samsung recently pledged to make every product it produces, from washing machines to smartphones, IoT-ready and connected to the internet within five years.

Also, Microsoft announced this month that Windows 10 will be running on one billion devices by 2018 at the company’s Build 2015 developer conference in San Francisco, which many believed was “a necessary move to attract developers otherwise lost to Apple and Google.”

Experts define IoT as a concept whereby any item can connect to the Internet to retrieve information to enhance its intrinsic value. A Berg Insight study predicts that the number of wireless IoT devices in automation networks will grow at a CAGR of 27.2 percent to reach 43.5 million by 2020.

By the same year, there will be 80 billion things connected to the internet that will fall into ‘internet of objects’ category to represent 85 percent of the total IoT market, ahead of communicating devices with 11 percent and M2M with only 4 percent,” according to an iDate report, which states the new promising IOT market will be driven by multiple industries including automotive, aeronautics, energy, food and retail, connected home and healthcare. 

Read more: 5 IoT Deals In 2014 Worth Remembering

Samuel Ropert, project leader of the report informs that the market will grow at a CAGR of 41 percent between 2010 and 2020, followed by communicating devices with 22 percent CAGR and M2M with 16 percent CAGR.

One of the biggest issues for IoT is the lack of interoperable standards. Technical research organization, IEEE states that privacy and security are the biggest concerns in the adoption of IOT. There is an increased risk of data to be stolen or compromised when deploying emerging technologies such as IOT, says the report stating that “Companies should have a security policy in place to identify targets, evolve key security control, add newer delivery mechanisms and review their security scenario frequently.

However, security challenges cannot act as a deterrent to this trend, which will continue to boom. As Pichai explains, “We want to connect devices in a seamless and intuitive way and make them work better for users.”

Experts believe while the IoT is still a fragmented market, if Google can pilot real improvement from effort, one might finally have a system that makes sense.