How to build popular apps in the app market

by CXOtoday News Desk    Jul 15, 2013

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Nowadays, there are so many applications being created it’s difficult to choose the best ones. But apps which can connect with the target audience, collaborate, and communicate are doing well in this highly competitive market. Tim Ferriss, in his article on Mashable spoke about an app developer Chad Mureta, who gives a run down on the different steps to take to build a successful app.

The story goes that while Mureta was recovering from an accident for a lengthy period, he read an article about the app market. Soon after, he began designing and building apps. In just 2 years, he has successfully built over 40 apps with nearly 35 million downloads and generated millions in revenue.

Mureta’s list of the top ways to built apps are as following:

Get a feel for the market

For every business, it is important to have a clear understanding of the marketplace. The apps which best understand the marketplace are the ones which are eventually successful. The App Store and Google Play are the top marketplaces for the app business. For example, study Apple’s cheat sheet to understand the App Store. This research will indicate the design models, marketing and pricing information.

Align your ideas with successful apps

“I can’t stress the importance of emulating existing apps enough,” Mureta says. “It’s easy for people to fall in love with their own idea, even if the market doesn’t show an appetite for it. But this is one of the most costly errors you can make.” The only way to know if the market wants your app is to align your idea with the apps that’s already doing well in the market. Look at the Top Apps chart to get an idea. For example Muretta’s Emoji app was based on competitors apps.

Design your app’s experience

To convert your idea into a tangible one, design it a way that is most comfortable for you. Either draw it by hand, use photoshop or draft. Mureta used certain apps in the App Store them as references to show programmers what he was looking for. “I take certain components of apps that I’d like to emulate, and give them to the programmer so that we are as clear as possible.” Mureta explains. This way once its time to hand the drawings to the programmer, there will be less misunderstanding or confusion. Register as a developerIts often easy to get intimidated by the term ‘developer’ but it is implies somebody who publishes apps and not the programmer. For your first app, Mureta suggests developing for Apple iOS, rather than Android or Blackberry.

Find prospective programmers

Finding and hiring the right programmer for the job can be tricky. But meeting in person or having a Skype interview is a must according to Muretta. It should also be kept in mind, that each potential programmer signs the Non-Disclosure Agreement (NDA), befor hiring him. Establishing a check-in schedule and periodically reviewing the work accomplished also helps.

Test your app

Testing the app is necessary because things which may have seemed obvious to you might be not be for others. Get close friends, family to test the app before you decide to post it.

Post and market your app

After the testing process, gaining the feedback and making final changes, send your app to the App Store review. Despite the thousands of apps being created every week, make sure your app has something different. The ability to create a seamless flow from the icon to the download button will differentiate it from the other apps.