HP targets telcom industry with new gizmos

by Edsel Mascarenhas    Oct 13, 2003

Hewlett-Packard on Sunday launched a dozen new products and services aimed at the communications industry as part of a plan to double telecom sales in 3 years.

Speaking from the ITU Telecom World trade show, Marc Rotthier, HP¨s European chief of its telecom unit, told a news agency, that the products and services HP introduced were part of the company¨s drive to tie together many different technologies to create new services for consumers and enterprises.

The telecom sector is already the single biggest industry sector in terms of HP sales. “We have $6 billion annual sales in core services and products to (telecoms) carriers and network equipment vendors. We¨ve said to ourselves we want to double that in three years time,” said Rotthier.

HP, the world¨s largest printer maker, will offer a service to print snapshots taken with a mobile camera phone directly on an HP printer over a wireless short-range connection. Market researchers expect camera phones to quadruple to over 200 million units by 2006.

Other examples of new HP products included a location-based service for Canada¨s mobile carrier Bell Mobility, which the company put together with technology from France¨s Webraska, U.S.-based OpenWave and Qualcomm Inc. unit SnapTrack.

Wireless local area networks (WiFi) also featured prominently in the range of announcements, including a secure network for the Greater Toronto Airports Authority that will be used to improve baggage delivery, aircraft inspection and security.

Illustrating its claims HP said it will not supply all technology itself but will work with specialist providers of networks, software and electronics, it explicitly named partners such as U.S.-based Cisco, Microsoft and Finland¨s Nokia, which helped develop the new services and products.