HR needs to leverage social media, says report

by CXOtoday News Desk    Aug 08, 2013



A recent report has revealed that Human resource professionals should utilize the popularity of social media platforms while recruiting talent. This is because, with the wide array of social media sites such as Twitter, Facebook, LinkedIn available, the younger generations are more into social media than ever and prefer to have discussions and share their experiences as they start their professional careers.

The report published by Society for Human Resource Management (SHRM) in ToI, has listed the “Top 20 Indian HR Influencers on Social Media.” The usage of this social platform can work both ways. HR professionals/head hunters and future employees alike can leverage social media to their advanatge.

“To understand, influence and harness the potential of the younger generation, HR needs to leverage the power of social media to recruit, collaborate and engage with this future talent pool,” SHRM India Operations CEO Achal Khanna said.

The report also identified several HR professionals from Indian companies who are leading the social media trend in a professional space. Some of them are Gautam Ghosh GM, HRStrategy & Projects, Philips India; Abhijit Bhaduri, chief learning officer, Wipro Group; Anand Pillai, senior executive vice president & chief learning officer at Reliance Industries. Others include, Aadil Bandukwala, recruitment product consultant at LinkedIn; Vineet Nayar, vice chairman and joint managing director of HCL Technologies; NS Rajan, group executive council and group chief human resources officer, Tata Sons, the report said.