HR Pros See Gains In Video Conferencing

by CXOtoday News Desk    Mar 19, 2014


Human resource (HR) professionals expect video conferencing to be their preferred communications tool by 2016, according to a recent global survey conducted by Redshift Research on behalf of Polycom. The study has found that a growing number of HR pros are moving toward video that can believe can provides a lot of benefits for talent management, staffing, training, productivity and other activities.

According to the survey, 98% of Human Resources executives believe video conferencing helps companies defy distance and break down cultural barriers to improve productivity. moreover, HR executives who are already using video at work said that they will prefer video collaboration over email as their top method of business communication within three years. The majority of those respondents (56%) indicated video would be their most preferred method of business communication, surpassing email (49%) and voice conference calls (32%).

The survey also showed that video is becoming more pervasive for Human Resources teams across the globe. When asked to choose their preferred methods of business communication today, HR respondents ranked video conferencing as a top-three tool for communications, placing third (46 %) after email (88 %) and voice/conference calls (62%). Other methods of business communications these HR executives said they use included Web conferencing, instant messaging and social media.

 The views of the HR professionals polled are supported by Aberdeen Group’s 2013 report on video talent acquisition that found 32% of organisations were investing in video interviewing, compared to 21% of organizations in 2012. The top three reasons identified by Aberdeen for this growth in adoption were to reduce travel costs, to shorten the time to hire and to reach geographically dispersed candidates

“Advancements in technology and telecommunications are allowing organisations large and small to operate seamlessly from anywhere,” said Mollie Lombardi, Vice President and Principal Analyst, Human Capital Management, Aberdeen Group. “HR leaders require a new understanding of how technology can help them bridge geographical boundaries and rethink their talent strategies to take full advantage of a broader talent pool.”

Beyond recruitment, video is also enabling organisations to implement flexible work environments. This is proven to increase productivity, can reduce employee time spent commuting, and can increase staff satisfaction and loyalty by allowing employees to have more control over work-life balance.

 “Not only does video help to improve the quality and depth of our talent pool and reduce recruitment and on boarding time, but it also helps to ensure retention of top talent by providing easy access to development programs and the enablement of a flexible work environment for employees,” said Daniel Sonsino, Vice President of Talent Management at Polycom. “While improvements in recruitment, training, retention and flexible work are measurable and visible, the intangible benefits of video collaboration are just as relevant. Improving trust, increasing productivity, enhancing cross-cultural understanding and forming more effective teams are all areas where data can’t show the value – it must be experienced first-hand.”

The survey reveals that voice, video and content collaboration is impacting many facets of the HR function, including retention, engagement, and training. Video conferencing, video recording and video asset management helps organisations overcome diminishing training budgets, minimize scheduling and travel conflicts, and prevent the loss of knowledge through attrition and retirement with easier, more frequent collaboration and on-demand access to training and knowledge. The ability to record live training sessions and playback later for people to view at times when it is more convenient for their work schedule allows for more cost-effective delivery of training content and efficient re-use of training content.