HTC CFO Chialin Chang to Head Global Sales

by CXOtoday News Desk    Dec 18, 2013

Chang Chialin

Taiwan-based smartphone maker HTC has appointed CFO Chang Chialin as its new global sales head. Industry analysts are speculating that the new appointment has been announced with the objective that Chialin can help the struggling company identify its next phase of growth.

The once-dominant phone maker, HTC, in the recent quarter had posted its first-ever quarterly loss, while earlier this month it reported its 25th consecutive month of declining year-on-year sales. The company also saw a wave of executive departures earlier this year and is undergoing structural changes in response to slumping revenue.

Chang, who joined HTC in April this year from US brokerage Goldman Sachs, will continue as CFO “until the time a transition of responsibilities makes sense,” the company said in an email statement.

The email also said: As HTC continues to push forward with product innovation and strategic growth initiatives, Chang Chia-lin has played a key role.

“With our commitment to expanding sales and entering new distribution channels, he’s been deeply involved at a strategic level. As such, he is well positioned to help lead HTC in our next phase of growth as Global Head of Sales, effective immediately,” the manufacturer said.

Jason Mackenzie, who previously oversaw global sales, will remain head of North America at HTC.

The announcement comes after a number of senior HTC executives left the company earlier in 2013 and HTC CEO Peter Chou relieve of some of his operational duties to Chairperson Cher Wang in October so that he could focus more on product development.

Till about two years ago, HTC was one of the most popular smartphone brands in the world. Today, Samsung and Apple have zoomed ahead of it. Now, HTC accounts for just 2.8 percent of the total smartphone market globally.

But HTC is not going down without a fight. It recently told Bloomberg magazine “recovery is just around the corner….. we have plans to boost our shipment scale and revenues by launching more mid-tier models.

But analysts believe that the company will stay in the red for the next two quarters due to fierce competition.