IBM Digitally Transforms DHFL's Customer Experience

by CXOtoday News Desk    Dec 12, 2016


Data analytics is pervading more and more areas of human existence as companies seek insights into our behaviors in a bid to design better products and services for customized use. After straddling segments such as retail, travel and personal finance besides a host of other socio-economic segments, now Big Data is looking to make an impact in creating better housing options. 

A press statement from IBM today revealed that its Big Data analytics and Cloud would be utilized by Dewan Housing Finance Corporation (DHFL) as part of the latter’s efforts to provide customers with access to home loan products, insurance services and flexible fixed deposit choices while balancing their existing investments. IBM has implemented a cloud-delivered, Identity-as-a-service solution, first-of-its-kind in the country that automates the user identity and access management process, lowering the overall IT security risk for DHFL. 

To address this, DHFL has deployed an enterprise wide transformation called Tech2.0 to digitally revamp its organization. Core to this program, DHFL is using IBM’s technology that will enable business transformation for better customer engagements, reduce turnaround time, improve efficiency, and increase productivity.

IBM is working with DHFL to deploy business solutions like, IBM Design Thinking;Watson Analytics; IBM Connections; IBM Managed Security Services; and IBM Digital Experience platform. These solutions are being delivered via a combination of on-premise infrastructure and from IBM Cloud Data Center in Chennai.

Chetan Naik, VP IBM Sales said “Companies like DHFL recognize that to successfully expand and grow, technology must be at the core of their strategy. IBM is working with DHFL to help them in their digital transformation journey so that they can take full advantage of the flexibility, speed, security and cost benefits of a Hybrid Cloud environment. The partnership will enable them to make decisions based on insights and help interpret market trends to gain market share.”

Jayesh Shah, EVP & Head – Technology Initiatives, DHFL Financial Services Group, said, “The Indian financial services industry is at an inflection point with rapidly changing market and customer expectations, and, technology is the catalyst that’s bringing about this change. As DHFL undergoes a paradigm shift and begins venturing into newer industry segments, we are delighted to have an established technology partner like IBM.” 

IBM will also manage end-to-end IT infrastructure for DHFL’s application hosting environment and disaster recovery site by providing IT-as-a-Service, using innovative automation techniques for gaining real-time visibility.