IBM Hardware Drives Amara Raja Batteries

by CXOtoday Staff    Dec 28, 2009

Amara Raja Batteries, a leading manufacturer of lead acid storage batteries for industrial and automotive applications in India, recently selected IBM to implement a robust hardware platform to support their SAP implementation.

Amara Raja Batteries chose IBM System Power6 570 servers with virtualisation, DS 4700 Storage and Tivoli middleware for their server and storage requirements.
Amara Batteries, which required a cost-effective yet highly available solution at both the server and storage levels, selected IBM s hardware platform to run their SAP application.

Apart from performance per core and the reliability of the power based solution, Amara said it was the flexibility attribute that made it select IBM. The company has chosen to deploy the SAP environment in a consolidated footprint wherein the company will use virtualisation to define flexible server environments for different modules including Test and Development. 

"Amara Raja Batteries is committed towards latest generation technologies by developing and manufacturing globally competitive, customer-focused products of world-class quality and introducing these products into relevant markets. We are committed to give our customers the benefits of newer technologies, without losing focus on our core business. We wanted to partner with the best technology advisor in the industry in order to leverage their expertise to lay the way for our future growth, while streamlining our operational costs," said Jayakumar C, IT - head, Amara Raja Batteries.
"Amara Raja Batteries needed to build a robust infrastructure to address their current and future expansion plans. IBM Power6 processor-based servers are designed to help clients implement a dynamic infrastructure. We will be able to provide Amara Raja Batteries with a combination of leadership performance, energy efficiency and flexible virtualisation features that are designed to reduce cost, improve service and reduce risk especially for mission-critical applications and highly virtualiszed, consolidated operating environments." said Rahul Bindal, VP Power Systems, Systems and Technology Group, IBM India/ South Asia.
The combination of more performance per core and more I/O and memory capacity and bandwidth per core of P570 servers helps clients to reduce the number of servers or the number of cores per server. Also, Power 570 servers are twice as efficient as competitive offerings. This has a major impact on reducing cost of server acquisition and total cost of ownership for the clients IT environment, the company said in a release.