IBM India to on Focus Aviation Sector

by CXOtoday Staff    Jul 09, 2009

As the aviation industry reels under cost pressures, IBM India is seeing an opportunity to leverage its customized solutions that can enable operational agility, captures lost revenues, and increases customer satisfaction.

Giovvani Bissignani, director and CEO of IATA said airlines are expected to loose $9 billion this year. According to BMI-IBEF 2008 figures, the IT spend in the aviation industry is $300 million in India.

Big Blue is viewing this recessionary phase as an opportunity to leverage its customized travel and transportation offering. "During the current recessionary phase, the airlines in India can leverage IBM solution to get process innovation, global airline expertise, and reduction in operational costs," said Sameer Batra, VP (distribution sector) IBM India and South Asia.

 "There is a need to enable operational agility, including fact-based decision enablement and continuous process compliance," he said. IBM believes that leading airports and airlines will likely need to adopt a hybrid business model. The company sees enormous opportunity in the industry through its research, software and services capabilities. "There is a 100% growth opportunity for the company in India. We already have relationships with all the four metro city airports in India, and three-full service and low-cost carriers, including SpiceJet," said Batra.

Based on responses from CIOs, CFOs, planning directors, and IT customer strategy heads, IBM, through its Institute for Business Value, has done a research on the aviation industry as a part of its global business services. The study- ‘Aviation 2010′ focuses on the current trends, and how the airlines and airports can cut costs through the implementation of intelligent processes, systems, and technologies.

Madhavan Nambiar, secretary for the civil aviation has indicated that there will be a market for 1,000 general aviation aircraft by 2020, and expressed confidence that the industry would witness a revival.

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